[Remote] Go-to-Market Intelligence & Automation Lead
Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that simplifies sophisticated marketing through advanced artificial intelligence. They are seeking a Go-to-Market Intelligence & Automation Lead to architect and operationalize a scalable automation engine, ensuring clear requirements and effective workflows across various teams.
Responsibilities
- Own and evolve the roadmap for scalable intelligence delivery—including automation frameworks, reusable components, and insight packages used across teams and verticals
- Identify high-impact opportunities to reduce delivery time and increase quality through automation, modular frameworks, and standardized workflows
- Surface friction points, unmet needs, and whitespace opportunities—translating them into clear improvements and roadmap initiatives
- Serve as the connective tissue between GTM strategy and technical execution—translating use cases into clear business requirements, logic, and workflow designs
- Partner with Product, Analytics, and Applications teams to shape design, implementation, and deployment of scalable solutions
- Ensure alignment across teams on definitions, inputs/outputs, and success metrics—so intelligence is consistent, trusted, and easy to adopt
- Help integrate AI-enabled workflows into intelligence delivery (e.g., automated insight narration, pattern surfacing, QA assist, template-driven storytelling, and AI-agent supported workflows)
- Support feedback loops to continuously improve intelligence tooling, AI-assisted workflows, and delivery experiences—balancing speed with quality and governance
- Own and refine enablement infrastructure: intake processes, templates, documentation, and knowledge hubs that support scalable execution
- Improve usability and adoption of Data Cloud tools and intelligence products through process refinement and consultative support
- Support cross-functional initiatives related to internal tooling, platform integrations, and operational consistency
- Support select pre-sales or client-facing work with automation-aligned deliverables when needed
Skills
- 5–7 years in data strategy, solution development, marketing analytics, operations, or adjacent roles
- Proven ability to define workflows, drive cross-functional alignment, and deliver repeatable solutions
- Experience partnering with Product, Analytics, and/or Martech development teams
- Advanced Excel / PowerPoint; comfortable turning data into structured narratives and frameworks
- Familiarity with BI/reporting tools (e.g., Tableau) and core data logic
- Strong project management, communication, and documentation skills
- Experience with Asana, Jira, Confluence, or other documentation/task management tools
- Exposure to marketing technology (CDPs, DMPs, DSPs, CRMs, etc.)
- Conceptual understanding of AI/ML applications in marketing intelligence (and interest in operationalizing AI in workflows)
- Working knowledge of SQL (comfortable querying datasets, validating logic, and partnering with technical teams on requirements)
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company Overview
Company H1B Sponsorship