[Remote] General Management Consultant – Marketing Technology Strategy (Banking)
Note: The job is a remote job and is open to candidates in USA. Simatree is seeking an experienced General Management Consultant with a strong Marketing Technology background to support a strategic initiative for a leading banking organization. This role involves developing a direct-to-consumer growth strategy and partnering with business and marketing leaders to improve customer acquisition and engagement across various banking services.
Responsibilities
- Develop a comprehensive direct-to-consumer prospecting strategy across Retail Banking, Credit Cards, and Wealth Services
- Evaluate existing customer acquisition approaches and identify opportunities to improve prospect targeting, engagement, and conversion
- Assess customer journey and funnel performance to identify acquisition gaps and growth opportunities
- Conduct market, competitor, and industry analyses to inform strategic recommendations
- Evaluate current MarTech capabilities, customer data utilization, and digital marketing effectiveness
- Identify opportunities to leverage customer data, segmentation, personalization, and marketing automation platforms
- Recommend enhancements to audience targeting, campaign orchestration, lead generation, and conversion optimization processes
- Partner with stakeholders to align technology capabilities with growth objectives
- Facilitate workshops and strategy sessions with executive and business stakeholders
- Present findings, recommendations, and implementation roadmaps to senior leadership
- Collaborate with marketing, analytics, digital, product, and customer experience teams
- Current-state assessment and findings
- Customer acquisition opportunity analysis
- Target audience and segmentation strategy
- Direct-to-consumer prospecting strategy
- MarTech and data capability recommendations
- Executive-level presentation and implementation roadmap
Skills
- Bachelor's degree required; MBA preferred
- 5+ years of management consulting experience
- Experience supporting strategic growth, customer acquisition, or go-to-market initiatives
- Strong understanding of marketing technology ecosystems, customer acquisition strategies, and digital marketing channels
- Experience developing executive-level presentations and strategic recommendations
- Exceptional analytical, problem-solving, and communication skills
- Ability to work independently in a remote consulting environment and manage multiple stakeholders
- Experience serving banking, financial services, fintech, credit card, wealth management, or consumer financial services clients
- Expertise in customer segmentation, CRM strategy, MarTech platforms, digital acquisition, customer lifecycle management, and marketing analytics
- Experience at a Tier 1 or Tier 2 consulting firm (e.g., McKinsey, Bain, BCG, Oliver Wyman, Kearney, Strategy&, LEK, EY-Parthenon, etc.)
- Experience within Big Four strategy or consulting practices (e.g., Accenture Strategy, Deloitte Consulting, PwC Strategy&, EY-Parthenon, KPMG Strategy)
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