[Remote] Director of Product Marketing
Note: The job is a remote job and is open to candidates in USA. AgencyBloc is a leading provider of agency management solutions for life and health insurance agencies. They are seeking a Director of Product Marketing to lead product launches, commercialization, and go-to-market strategies across their portfolio, while aligning product strategy with revenue goals.
Responsibilities
- Own product marketing strategy and performance across launches, positioning, competitive intelligence, research, customer marketing, and partner marketing
- Lead product launches across the organization, driving strategy, audience definition, value story, GTM handoff, and post-launch performance
- Apply AI and agentic workflows across product marketing execution to scale message testing, launch assets, competitive monitoring, enablement content, and research synthesis
- Develop competitive and win/loss intelligence, and translate it into sharper positioning, prioritization, and sales strategy
- Partner with Sales and BDR leadership on sales narratives, enablement, and field-ready messaging to win priority opportunities
- Lead release engagement and communications segmentation, tailoring release and lifecycle messaging by audience, account tier, and product
- Own customer marketing, driving the adoption and lifecycle engagement that strengthens our base
- Own partner marketing through strategic co-marketing programs, joint campaigns, and channel activation
- Establish repeatable PMM frameworks, templates, and operating standards that raise commercialization quality and launch readiness
Skills
- 8+ years of experience in B2B SaaS product marketing, including time at a Senior Manager or Director level
- Proven experience driving go-to-market and commercialization across multiple product lines, not just contributing to it
- Strong positioning and storytelling skills, with the ability to take input from many stakeholders and land on a sharp, concise message
- Experience defining or refining TAM, ICP, segmentation, and buyer and use-case clarity to improve go-to-market effectiveness
- Experience developing sales enablement narratives and materials, and partnering directly with Sales on launch and deal readiness
- Experience in customer marketing, partner marketing, or both, including advocacy, references, or co-marketing
- Experience with competitive intelligence and win/loss analysis
- Hands-on experience applying AI and agentic workflows to marketing execution to improve output, speed, and quality
- Hands-on experience with platforms such as HubSpot, Salesforce, and other modern GTM technologies
- Experience managing direct reports and partnering across a matrixed organization to drive decisions without direct authority
- Strong analytical, communication, and executive presentation skills
- Ability to operate effectively in fast-moving environments with evolving processes and priorities
Company Overview