[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. Airship is a company that partners with leading brands to enhance customer experiences through its innovative platform. The Director of Marketing will lead the marketing function for Gummicube, developing and executing marketing strategies to drive growth, customer retention, and brand awareness while managing a team and collaborating across departments.

Responsibilities

• Own the overall marketing strategy, uniting and evolving all aspects of Gummicube's marketing as the business grows and scales
• Build marketing programs across multiple channels and segments that support Gummicube's strategic marketing plan
• Develop business cases for new marketing programs, making recommendations on the right tactics and channels
• Lead marketing initiatives from planning through execution, driving collaboration with internal stakeholders and external partners
• Manage paid digital advertising, SEO/SEM efforts, and lead generation programs
• Track and report on key marketing KPIs, including qualified leads, website performance, lead flow, LTV, and retention
• Work with the Data team to analyze results across all marketing efforts and adjust strategies to meet targets
• Manage marketing budgets and allocate resources to maximize return
• Partner with the Design team to produce ads, content, email campaigns, social media posts, videos, newsletters, and website updates
• Collaborate with the account, creative, and data teams to develop data sheets, white papers, case studies, presentations, and demos
• Develop and manage events, including sponsored conferences, proprietary events, webinars, and trade show exhibitions
• Create materials for speaking engagements, community outreach, and industry events
• Conduct market intelligence and competitive analysis to inform strategy
• Manage relationships with external agencies, marketing vendors, and partners, defining KPIs for each vendor to track performance and cost
• Lead and develop the marketing team, setting clear goals, providing coaching and training, and building a culture of accountability and collaboration
• Deliver against quarterly and annual plans, preparing regular performance reviews and analysis for leadership

Skills

• 6+ years of experience in digital performance marketing, with a focus on B2B marketing and integrated campaigns (events, social, content)
• 5+ years of experience in a people leadership role, preferably within a marketing function
• Strong practical experience with paid advertising, SEO/SEM, and lead generation strategies
• Track record of developing and executing marketing strategies that drive measurable results
• Strong communication skills, with the ability to present to executive leadership, collaborate with teammates, and engage external partners
• Strategic and financial thinking: you use the right metrics, market knowledge, and business context to make sound decisions
• Comfort working in a fast-paced, client-focused environment with shifting priorities
• Experience in mobile marketing, app marketing, or App Store Optimization
• Familiarity with the App Store, Google Play, or mobile growth channels such as Apple Search Ads or Google App campaigns
• Experience working with enterprise clients or in an agency-style services environment
• Prior experience managing a remote or distributed team

Benefits

• Competitive medical, dental, and vision insurance options for you and your dependents
• Flexible time off, company paid holidays, paid parental leave, and paid volunteer time off
• Support for your overall wellbeing with mental health and wellness resources
• Employer-subsidized life insurance as well as short-term and long-term disability
• A digital-first work environment and a monthly stipend to support remote work
• Mentorship and growth opportunities to build skills and accelerate professional development

Company Overview