[Remote] Director of Marketing

Note: The job is a remote job and is open to candidates in USA. SolarWinds is a people-first company committed to enriching the lives of its employees and customers. They are seeking a Director of Marketing to lead their marketing strategy and drive outcomes for the ITSM business, focusing on pipeline growth, revenue generation, and go-to-market strategies.

Responsibilities

• Own marketing’s contribution to pipeline, sales opportunities, and closed-won revenue
• Build predictable demand generation programs that drive efficient pipeline growth and CAC
• Drive acquisition and expansion revenue across new business, cross-sell, and upsell motions
• Partner with Sales to improve conversion rates, funnel velocity, and win rates
• Own end-to-end GTM strategy including positioning, messaging, and product launches
• Define ICPs, segmentation, and personas across SMB and Enterprise markets
• Develop pricing, packaging, and promotion strategies aligned to growth goals
• Expand into new markets and verticals through targeted channel strategies
• Design and optimize the end-to-end funnel from lead capture through closed-won and expansion
• Establish lead qualification and segmentation frameworks to improve pipeline quality
• Partner with Sales and RevOps to ensure effective handoff, attribution, and accountability
• Implement lifecycle marketing to improve conversion, retention, and LTV
• Define and track key performance metrics (pipeline, conversion, CAC, LTV, ROI)
• Build reporting frameworks and forecasts for pipeline contribution
• Lead performance reviews and ongoing optimization
• Communicate results and insights to executive leadership and board stakeholders
• Own and optimize the marketing tech stack (CRM, automation, analytics)
• Use data and segmentation to improve targeting and campaign performance
• Ensure data integrity and attribution accuracy in partnership with RevOps
• Hire, develop, and scale a high-performing marketing team
• Establish a culture of accountability and continuous improvement
• Align team priorities to business outcomes and growth objectives

Skills

• 10+ years of B2B marketing experience, including at least one Director-level (or equivalent) leadership role
• Proven ownership of revenue-impacting marketing strategy at the product line or business unit level
• Experience operating in a SaaS or hybrid SaaS + on-prem environment
• Demonstrated track record of driving measurable outcomes (e.g., pipeline generation, revenue growth, conversion rates, CAC efficiency)
• Experience leading and managing marketing teams, including hiring, developing, and scaling talent
• Bachelor's degree in a relevant field or equivalent practical experience

Company Overview

Company H1B Sponsorship