[Remote] Director of Demand Generation

Note: The job is a remote job and is open to candidates in USA. Kai is an AI company focused on rebuilding cybersecurity for the machine-speed era, and they are seeking a Senior Manager / Director of Demand Generation to establish and manage their demand generation pipeline. This role involves collaborating with sales and marketing leadership to create structured demand generation playbooks and executing marketing strategies that drive measurable revenue outcomes.

Responsibilities

• Build and manage Kai's demand generation engine across core channels including email, digital, and field events, while identifying and testing new digital channels to drive pipeline
• Partner with sales and GTM leadership to develop structured demand generation playbooks for Kai's target industries, translating platform capabilities into clear value for operational and executive buyers
• Own full-funnel execution with a data-first mindset, tracking performance from first touchpoint to closed-won and treating every marketing dollar as an investment in a repeatable, scalable system
• Work closely with internal teams to identify automation opportunities, build lead generation workflows, and develop custom GTM tools that give Kai a competitive edge

Skills

• 4-7 years of experience in B2B demand generation or growth marketing, including some ownership of pipeline targets, in a fast-paced startup or high-growth environment
• Ability to think strategically across marketing channels, seeing programs not just as campaigns but as data collection opportunities, content loops, and pipeline levers
• Familiarity with marketing automation tools and a genuine enthusiasm for using AI and LLMs to increase personal and team productivity
• Strong written and verbal communication skills, with the ability to craft compelling copy for technical and business audiences and collaborate effectively across functions
• Proven ability to operate with high agency in ambiguous, fast-moving environments where the playbook doesn't yet exist

Benefits

• Highly competitive salary
• Meaningful equity
• A culture where your contributions are recognized and rewarded as we grow

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