[Remote] Director, NPD Marketing

Note: The job is a remote job and is open to candidates in USA. AG1 is a company committed to empowering people to take ownership of their health through foundational nutrition. They are seeking an experienced Director of NPD Marketing to provide strategic marketing support for a 6-week engagement, focusing on new product development and collaboration with cross-functional teams to develop actionable strategic outputs.

Responsibilities

• Develop positioning recommendations for emerging product or new category opportunities
• Build messaging hierarchies, core consumer benefits, proof points, and strategic narratives that can inform packaging, DTC, retail, and campaign execution
• Conduct or synthesize category and competitive landscape reviews to identify white space and differentiation opportunities
• Create creative briefs that provide clear direction for internal creative teams and/or agency partners
• Partner with Brand Marketing, Creative, Consumer Insights, and other cross-functional teams to refine work through structured review points
• Ensure recommendations are aligned with AG1 brand strategy, tone, consumer positioning, and quality standards
• Deliver clear, polished, ready-to-use documents that support timely creative and go-to-market planning

Skills

• 8+ years of experience in brand strategy, innovation marketing, product marketing, or new product development marketing
• Proven ability to develop positioning frameworks, messaging architecture, and creative briefs for consumer products
• Strong strategic thinking and ability to synthesize complex inputs into clear, actionable recommendations
• Experience developing positioning and messaging for new or evolving product spaces
• Excellent written communication skills, with the ability to create polished, executive-ready deliverables
• Ability to collaborate effectively with brand, creative, insights, product, and go-to-market stakeholders
• Strong independent operator who can quickly ramp, manage defined deliverables, and incorporate feedback efficiently
• Experience in wellness, CPG, supplements, functional food and beverage, or consumer health brands
• Prior Director-level or senior consultant experience

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.

Company Overview