[Remote] Director, Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Noodle is higher education’s leading strategy, services, and technology partner. They are seeking a dynamic, data-driven marketing leader to serve as the client-facing marketing lead for their university partners, overseeing the creation and execution of comprehensive marketing strategies that drive enrollment growth.

Responsibilities

• Serve as the primary client-facing marketing lead for a portfolio of academic programs, building strong relationships and ensuring exceptional partner satisfaction
• Oversee both traditional and innovative marketing campaign approaches, continuously monitoring emerging trends, consumer preferences, and performance data insights to strategize on new channel testing for expanded audience reach
• Create memorable, authentic, and compliant interactions with the university partner brand
• Review dashboards and generate insights to optimize marketing strategies, ensuring alignment with overall business objectives and the enhancement of the institution’s market position
• Synthesize key insights, recommendations, and plans in a clear, concise, and coherent way; create executive-level materials and presentations to drive buy-in and alignment
• Strategize with Noodle General Manager and Enrollment Director on performance-driven tactics and partner-facing communications
• Work closely with the Marketing Manager, Audience Partnerships responsible for discovering high-value audiences beyond traditional marketing channels, cultivating marketing partnerships, and launching and measuring partnership campaigns
• Collaborate effectively with internal stakeholders across Creative, Demand Generation, Analytics, and Project Management for successful execution of work
• Leverage AI effectively to generate operational efficiencies and drive scale

Skills

• Bachelor's degree required
• 7-10 years of previous marketing experience, with a significant portion in higher education, education technology, or B2B2C business models
• Proven track record of developing and executing successful marketing strategies and campaigns
• Excellent communication and interpersonal skills, with the ability to build and maintain client relationships
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience in building strong cross-functional and senior-level relationships, influencing stakeholders, and driving alignment throughout an entire partnership
• Experience reviewing marketing content created for clients
• Ability to delegate and follow up with partners, colleagues, and vendors in a positive and effective manner
• Working knowledge of Google Workspace (Docs, Slides, Sheets)
• Ability to thrive in a dynamic, rapidly changing, matrix environment by effectively working across diverse groups and hierarchical levels
• Must reside in the continental US, within close proximity to a major airport to facilitate travel to partner universities, as the role requires travel up to 20% of the time
• As this role is primarily remote, a reliable, high-speed internet connection is essential, along with a quiet, organized workspace for participating in camera-on, partner-facing meetings
• Available during core hours from 9am-5pm Eastern Time
• Previous experience managing direct reports
• Familiarity with Wrike, or a similar project management system

Benefits

• Work from our beautiful NYC office OR the comfort of your home office!
• Great compensation package!
• 401K + match, commission potential, and equity opportunities
• Tools you need on us!
• Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
• Paid Parental Leave
• Pre-tax commuter benefits
• 4 weeks paid vacation + 10 paid holidays + paid sick leave
• Access to mental health services like Headspace and Talkspace
• Annual education stipend for lifelong learning
• Growth - we pride ourselves on creating environments where employees can be themselves and grow within and around the company

Company Overview