[Remote] Director, Field Marketing
Note: The job is a remote job and is open to candidates in USA. Axia Women's Health is the nation’s largest community-based, integrated women's health network, dedicated to providing personalized care for women. The Director, Field Marketing will drive patient growth through strategic marketing initiatives and partnerships with operations and clinical leadership.
Responsibilities
- Serve as the senior Marketing liaison to Operations, providers, and care center leadership across the organization
- Build strong relationships and credibility with field stakeholders through thoughtful partnership, communication, and execution
- Assess business opportunities and care center needs in order to identify appropriate marketing support and growth strategies
- Partner with Operations leadership to align Marketing resources and initiatives against organizational priorities
- Communicate priorities, recommendations, and timelines clearly and effectively across stakeholders
- Lead the development and execution of localized marketing plans and initiatives in support of priority care centers and Expanded Care offerings
- Develop and maintain scalable marketing playbooks, programs, and processes designed to support recurring business needs across the organization
- Partner closely with Digital Marketing, Communications, and cross-functional teams to execute integrated marketing initiatives across channels
- Support provider launches, new services, and other strategic growth initiatives as required
- Monitor performance and communicate results, insights, and recommendations to stakeholders
- Help establish and maintain scalable workflows, prioritization structures, and operating processes across field marketing activities
- Balance responsiveness with strong prioritization discipline in a high-volume environment with competing business needs
- Lead and develop Field Marketing team members while helping foster a collaborative and solutions-oriented team environment
- Identify opportunities to improve efficiency, consistency, and effectiveness across field marketing support and execution
- Supervise Field Marketing team members and/or other resources supporting field marketing initiatives across the organization
- Provide coaching, prioritization guidance, and performance management support as required
Skills
- Degree in Marketing, Business, Communications, or related field
- Minimum of 7 years relevant job experience
- Prior people leadership experience required
- Experience supporting multi-location or distributed consumer service businesses required
- Strong strategic thinking and business acumen
- Excellent relationship-building and communication skills
- Strong prioritization and organizational capabilities
- Ability to operate effectively across multiple stakeholders and competing priorities
- Strong project management and execution skills
- Ability to assess business situations and develop practical marketing solutions
- Collaborative leadership style with strong people management capabilities
- Experience in healthcare, retail, hospitality, restaurant, or franchise environments preferred
Benefits
- Full time benefit-eligibility beginning the first of the month after starting
- Choice of multiple medical insurance plans to best meet your needs
- Axia-paid life insurance, short term and long term disability
- Additional insurance options including dental, vision, supplemental life insurance, FSA, HSA w/ employer contribution, identity theft, long term care, pet insurance and more!
- Generous PTO offering with additional time off for volunteering
- 401k with company match
- Free counseling for colleagues and family members, including parents and parents-in-law
Company Overview