[Remote] Director, Earned and Owned Strategy (SEO and Content)

Note: The job is a remote job and is open to candidates in USA. Wpromote is seeking a Director of Earned & Owned Strategy to lead enterprise-level organic growth initiatives across a portfolio of brands. This role will oversee integrated Earned & Owned programs spanning SEO, Content Marketing, and broader strategic initiatives to enhance discoverability and drive business growth.

Responsibilities

• Acting as the executive strategic lead on key accounts, accountable for client success
• Developing integrated earned strategy plans that combine SEO, Local SEO, Content Marketing, AI Search, and Digital Experience, while providing strategic direction to channel managers
• Translating complex business objectives into actionable roadmaps that drive measurable performance outcomes
• Leading local strategy initiatives, including local discoverability, GBP optimization strategy, and localized content frameworks
• Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for emerging search experiences
• Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
• Partnering with client and internal channel and analytics teams to enhance operational workflows and reporting automation
• Leading cross-functional planning across key content activations
• Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
• Identifying and capturing new organic growth opportunities across search and local search ecosystems
• Supporting business development through executive-level presentations, thought leadership, strategic consulting, and expansion opportunities across existing and prospective accounts

Skills

• Minimum of 5 years of experience leading Earned & Owned Media programs across SEO, Content, Local SEO, or adjacent digital channels in an agency client-facing role (preferred) and/or brand-side organization
• Experience managing integrated digital marketing campaigns that leverage cross-channel insights and collaboration
• Working experience with Web Analytics and SEMRush or similar SEO platforms
• Proven success managing large-scale, enterprise search and content transformation initiatives
• Deep understanding of AI Search evolution and organic discoverability trends
• Excellent time and project management skills, with the ability to identify, prioritize, and respond to situations rapidly
• Strong cross-functional collaboration skills with the ability to unify teams across channels
• Exceptional presentation and executive communication skills; confident advising senior client leadership

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!
• The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
• This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance.
• Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
• This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

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