[Remote] Director, Brand Media

Note: The job is a remote job and is open to candidates in USA. H&R Block is a leader in tax preparation and financial services, dedicated to helping clients and communities. The Director, Brand Media will develop and execute brand media strategies across various channels to enhance brand awareness and drive customer growth. This role requires collaboration with multiple teams and the ability to balance creativity with data-driven decision-making.

Responsibilities

• Define and lead brand media strategy to drive awareness and consideration across enterprise priorities
• Own integrated media planning and activation across TV, streaming, gaming, audio, OOH, and custom brand partnerships
• Design and optimize reach and frequency strategies to maximize audience impact and media efficiency
• Drive new customer growth by delivering measurable increases in walk-ins, calls, app engagement, and .com traffic
• Partner with Analytics to measure impact and continuously improve media performance through data and insights
• Lead external media agencies and partners, ensuring high-quality execution, innovation, and value
• Collaborate cross-functionally with Brand, Creative, Performance Marketing, Product, and Retail teams to deliver cohesive, integrated campaigns
• Build and develop a high-performing team, fostering accountability, growth, and strong execution

Skills

• Bachelor's degree in a related field or the equivalent through a combination of education and related work experience
• 10+ years of experience in media strategy, planning, or marketing, including deep expertise in brand media
• Proven experience managing large-scale, multi-channel media investments (TV, streaming, audio, OOH, etc.)
• Experience delivering both brand impact and measurable business outcomes, especially customer acquisition
• Strong understanding of media measurement, attribution, and marketing performance frameworks
• Experience leading agencies and cross-functional teams in complex, matrixed environments
• Ability to balance creative thinking with analytical rigor to drive business results

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
• Can participate in the H&R Block Retirement Savings Plan (401(k) Plan)
• The Employee Assistance Program
• (virtual) fitness center programs
• The associate discount program
• Are automatically enrolled in Business Travel Accident Insurance
• Receive Associate Tax Prep benefit

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