[Remote] Director, Brand & Content

Note: The job is a remote job and is open to candidates in USA. Halfday Iced Tea is a fast-growing brand focused on reimagining the functional beverage category through innovative products. The Director of Brand & Content will lead the brand's positioning, oversee integrated marketing strategies, and manage product launches to ensure effective market exposure.

Responsibilities

• Brand Platform: Sharpen Halfday’s modern tea positioning, voice, messaging hierarchy, campaign platform, and creative standards so the brand shows up consistently across shelf, feed, and retailer decks
• Integrated Marketing Calendar: Own the master calendar across Brand, Growth, Retail, product milestones, campaigns, and key retailer moments — the rhythm the whole team runs to
• Launch PM (•pre-commercialization•) : Manage marketing timelines, creative briefs, packaging inputs, sample needs, claims and positioning inputs, and approval routing through product development, then drive a clean handoff to Retail & Shopper at commercialization
• Organic Social & Creative Pipeline: Own day-to-day organic social and the brand and campaign creative pipeline — briefing and shipping work with internal and external partners, and holding the standard even where production runs through partners
• Creator / UGC Strategy: Build the creator engine and content standards, partnering with Growth so creator and PR assets are whitelisting-ready for paid social, TikTok Shop, and retail media
• PR & Brand Narrative: Manage earned media, founder and brand storytelling, and the narrative that supports retailer and Series B moments
• Brand Health: Track awareness, message recall, sentiment, and perception — the leading indicators that show the brand is gaining traction

Skills

• 6–8+ years in brand, content, creative strategy, or integrated marketing
• Built or meaningfully evolved a brand platform, campaign system, or creative engine from a low base
• Strong writing, taste, and strategic judgment; can turn positioning into briefs, packaging direction, content, and retailer-facing storytelling
• Launch and project-management rigor — calendars, owners, status, approvals, and cross-functional follow-up
• Experience managing creative, PR, creator, production, or social partners without overcomplicating the process
• A scrappy, hands-on builder energized by doing the work as much as setting the strategy, comfortable operating with limited internal support
• Fluency with TikTok / Instagram / Meta, creator platforms (e.g., Kale), Adobe Creative Suite / CapCut / Canva, PR and brand-tracking tools, and marketing-calendar / project-management tools
• SPINS / Circana read-only for context
• Experience in CPG/beverage or a high-growth consumer brand
• Scaling a brand through a Series B or comparable inflection

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid maternity leave
• Paid paternity leave
• Disability insurance

Company Overview