[Remote] Digital Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. PRIME Education is a part of Ziff Davis Shopping, which helps millions of shoppers discover and save through leading mobile and ecommerce brands. The Digital Marketing Specialist will manage and grow paid search marketing campaigns while collaborating with a team of digital marketing professionals.
Responsibilities
- Operate with minimal guidance as an individual contributor and own campaign management end-to-end
- Own a tier 1 campaign portfolio (novice-level complexity)
- Follow documented best practices to manage, maintain, and grow assigned portfolio through active campaign management (including ownership of ad copy maintenance and testing, bid/budget updates and keyword mining)
- Communicate portfolio performance, challenges and escalations to manager(s) through weekly 1:1s, daily check-ins and ad-hoc outreaches
- Review best practice documentation regularly and mentor with more-senior campaign managers to hone paid search skills and knowledge
Skills
- 1-2 years paid search campaign management experience
- Fundamental-level knowledge of Microsoft Excel (including basic formulas)
- Fundamental-level knowledge of Google Ads and Microsoft Ads
- Strong attention to detail
- Excellent written and verbal communication skills
Benefits
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- A 401(k) with company match
- An Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Generous Family Care and Parental leave
- Fitness Reimbursement
- Access to wellness programs
- Employee Resource Groups
- Company-sponsored events
- Regular opportunities for professional growth through educational support, mentorship programs, and career development resources
- Employee engagement programs and recognition awards
Company Overview