[Remote] Digital Events Marketing Manager
Note: The job is a remote job and is open to candidates in USA. ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. They are seeking a Digital Events Marketing Manager to transform proprietary data into impactful virtual experiences and manage digital event systems that engage audiences and drive pipeline.
Responsibilities
- Event Strategy & Insight Synthesis
- Data-Driven Programming: Collaborate with our research teams to identify market-moving multifamily trends and translate them into compelling live event topics
- Abstract & Narrative Development: Master the art of converting raw data and technical features into "must-attend" presentation abstracts, scripts, and slide narratives
- Market Reactivity: Maintain the agility to spin up rapid-response digital panels or flash webinars tied to major industry shifts, news, or macroeconomic updates
- End-to-End Digital Production & Experience
- Platform Operations: Own the technical stack for all virtual events (e.g., Zoom Events, Goldcast, Hubilo), managing speaker green rooms, live streaming logistics, and seamless broadcast execution
- Speaker Management: Source, vet, and coach internal executives and external industry leaders to deliver highly engaging, polished presentations
- Audience Engagement: Design interactive elements (live polls, Q&A, networking rooms) that elevate the standard virtual event into an immersive community experience
- Growth Marketing & Demand Generation
- Omnichannel Promotion: Lead the promotional strategy across email marketing, social media, paid channels, and sales enablement to drive high-value registrations
- Content Optimization & Scale: Partner with the content team to build post-event workflows using LLMs (Claude, ChatGPT) to instantly slice long-form video into social clips, blog recaps, and email nurture tracks
- Pipeline Attribution: Track and measure event ROI through metrics like cost-per-registration, attendee retention rates, and post-event pipeline acceleration using GA4 and HubSpot
Skills
- 4–7 years of B2B marketing experience, with a heavy focus on digital events, webinars, or virtual production, ideally at a fast-growing SaaS or data-rich Real Estate technology company
- Technical Mastery of Event Tech: Deep experience managing modern webinar platforms, live-streaming tools, and integrating them seamlessly with marketing automation platforms (HubSpot)
- AI-Native Workflow Competency: A demonstrable track record of using generative AI tools to scale event promotion assets, script variations, and post-event content repurposing
- Strong Project Management: Proven ability to manage a high-velocity event calendar, managing multiple speaker schedules and technical rehearsals simultaneously without missing a deadline
- Data-Fluent Mindset: Comfort analyzing registration and attendee behavior data to optimize future performance, as well as basic knowledge of how events impact overall SEO/AEO search footprints
Benefits
- Remote-First: We offer the freedom to work from home across most of the U.S. You'll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together.
- Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family's biggest milestones.
- Your Health Matters : Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family.
- Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance.
- Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too.
- Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.
Company Overview