[Remote] Content Strategist

Note: The job is a remote job and is open to candidates in USA. Xe is a company that provides a comprehensive range of currency services and products. They are seeking a Content Strategist to own and evolve the company’s global content strategy and editorial direction, ensuring that content reinforces Xe’s brand identity and drives measurable business outcomes.

Responsibilities

• Own Xe's content strategy and editorial calendar across owned channels including blog, social, and email
• Develop and optimize content strategies that drive measurable acquisition, engagement, registration, and retention outcomes
• Define content strategy across the full customer lifecycle, including acquisition, onboarding, activation, retention, re-engagement
• Define content priorities by segment, funnel stage, and market in partnership with Product Marketing and Brand
• Partner with SEO / AEO Specialist to ensure content strategy drives organic discoverability and search performance
• Brief Content Producer to ensure high-quality, on-brand content output across formats
• Partner with Acquisition to develop content assets that support paid channel performance
• Partner with Lifecycle to develop content for retention and re-engagement programs
• Build and maintain scalable content operations, governance, and asset management processes across markets and channels
• Build and maintain Xe's brand voice guidelines to ensure consistency across all content touchpoints
• Manage agency relationships to supplement internal content production capacity as needed

Skills

• 5-8+ years in content strategy or brand content; fintech or consumer digital experience preferred
• Proven ability to develop content strategies spanning written, video, and social formats
• Cross-functional experience partnering with SEO, paid, and lifecycle teams to align content to channel needs
• Strong editorial judgment with ability to maintain consistent brand voice across all outputs
• Experience using testing and performance insights to optimize content effectiveness and customer conversion

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice
• Healthcare, dental and vision benefits
• A 401(K) plan
• Paid Vacation/ Sick Leave

Company Overview