[Remote] Content Marketing Lead

Note The job is a remote job and is open to candidates in USA. Scratch Financial is a late stage venture-backed financial technology business focused on transforming veterinary care financing. They are seeking a Content Marketing Lead to develop and execute content strategies that engage veterinary practices and drive measurable outcomes in marketing and sales.

Responsibilities

Develop and own Scratch’s content strategy, including SEO and AEO frameworks, editorial calendar, and content-to-pipeline attribution model Understand and drive performance through our content-to-pipeline funnel, including audience segmentation, content engagement, pipeline attribution, and deal influence to continuously refine strategy and prioritize resources Own the editorial calendar and ensure a consistent cadence of SEO-informed content including blog posts, case studies, whitepapers, and more Ideate, create, and maintain sales enablement materials that help the sales team engage, educate, and convert prospects including interactive demos, one-sheeters, and more Manage and produce email content in HubSpot that delivers the right message to the right audience at the right time Lead social short-form content for various channels, including Facebook, Instagram, LinkedIn, Tiktok, and more Own webinar strategy and execution from topic development through post-event follow-up, including presentation content and bite-sized features that extend their reach Source and build customer testimonials in a variety of formats, including quotes, case studies, video testimonials, and more Collaborate with cross-functional teams including sales, customer success, product, business intelligence, our dedicated design agency, and more Skills 5+ years of content marketing experience, with demonstrated ownership of both strategy and execution in a B2B environment, ideally in veterinary, healthcare, or FinTech Direct experience producing content for the veterinary or animal health industry strongly preferred Proven ability to build and manage a content strategy that drives measurable outcomes such as activated prospects, pipeline influence, and attributed revenue A portfolio demonstrating range across marketing content, sales collateral, and email copy Deep working knowledge of SEO best practices and a growing fluency in AEO, structuring content to generate direct answers, build topical authority, and earn citations in AI-driven search experiences Proven ability to develop audience understanding through primary research (customer interviews, call reviews, market studies) and translate those insights into resonant content Experience with HubSpot or a comparable marketing automation platform Proficiency with design tools (Adobe Creative Suite, Figma, and/or Canva) for adapting templates and preparing publication-ready assets Experience leveraging AI tools (e.g., Claude, ChatGPT) for ideation, seeding, enhancement, and editing while still bringing your human expertise to create the best possible content Ability to manage multiple concurrent projects and meet deadlines in a fast-moving environment Benefits Scratch is a remote-first company, giving ultimate flexibility to today's nomadic work style. For those who prefer a hybrid model, we do have an office space in Pasadena available for use (which is stocked with snacks & various beverages). We offer unlimited PTO Covered healthcare 401k match Cell plan reimbursement Monthly recognition opportunities We also provide learning platforms and resources for all to keep growing. We have an equity retention policy to ensure you grow as the company grows financially And if your family is growing, we offer generous parental leave, too! Company Overview Scratch Financial offers access to simple, friendly payment plans without long-term commitments, membership fees, sign-up costs, or the need for hardware. It was founded in 2016, and is headquartered in US, with a workforce of 51-200 employees. Its website is http//scratchpay.com.