[Remote] Commercial Director, LUMAKRAS Brand Marketing

Note: The job is a remote job and is open to candidates in USA. Amgen is a leading biotechnology company dedicated to serving patients living with serious illnesses. The Commercial Director for the LUMAKRAS Brand Marketing will oversee strategy development and execution for the LUMAKRAS product in the oncology space, focusing on its differentiation and commercial strategy across indications.

Responsibilities

• Shape the brand strategy for the next phase post-launch in close collaboration with the full brand team, Brand Lead and cross-functional partners
• Oversee the development of promotional tactics– work with market research and agency partners to uncover deep insights and translate them to compelling unbranded and branded marketing collateral
• Manage the evolution of HCP messaging: Oversee the continuous improvement of unbranded and branded messaging and communications strategy to keep Lumakras at the forefront of the KRAS G12C inhibitor class
• Peer to Peer strategy: Shape the peer-to-peer strategy and oversee seamless execution of the speaker bureau, including oversight of operations, and the evolution of speaker program content to align with LUMAKRAS' strategic goals
• Collaborate with key partners including Sales leadership, MAC partners, Medical, Payer/Access, Corporate Communications, Operational teams, Global, and Commercial Data Analytics & Insight to uncover insights and to ensure connectivity on brand strategy, marketing and sales execution across customer stakeholders including HCPs and patients
• Regularly engage with customers, including opinion leaders via conferences and individual interactions to gain real time input into marketing priorities and tactics
• Partner with sales lead to ensure strategic and execution connectivity with the sales force. Regularly interface with the sales team to optimize performance, as well as troubleshoot and resolve execution barriers. Help train sales teams on marketing resources and strategy
• Representation in organizational initiatives: Act as a representative in organizational-level initiatives designed to drive new capabilities and share best practices to more effectively reach and engage with HCPs
• Compliance management: Manage internal legal, regulatory, and medical review and approval of materials to ensure responsible and compliant communications for LUMAKRAS
• Budget management: Oversee budgets and closely monitor performance to meet brand goals and objectives, ensuring cost-effective delivery of all programs
• Develop Team: Hire, retain, and successfully coach direct reports. Build and contribute to a team culture of dedication, accountability, and innovation, within the direct team, overall brand team, and cross-functional team members
• Engagement with senior leadership: Present strategic and marketing plans to senior leadership and engage in ongoing performance reviews

Skills

• Doctorate degree and 4 years of marketing experience
• Or
• Master's degree and 6 years of marketing experience
• Or
• Bachelor's degree and 9 years of marketing experience
• Advanced degree (MBA, MS, PhD, MD) in marketing, healthcare management, scientific discipline, or other related subject area
• Significant biotech pharmaceutical industry experience, and preference for oncology, hematology, and/or rare disease experience
• Strong understanding of the oncology marketplace, key trends, barriers and opportunities
• Experience in account marketing, sales, or related field
• Experience effectively partnering with sales and account management teams
• Demonstrated strength in analytics to translate data into insights and indicated actions
• Major market experience working on assets with companion diagnostics
• Ability to understand and translate market research and emerging clinical, regulatory, and real-world data into insights and commercial implications
• Thorough knowledge of and experience in working with the promotions legal/regulatory environment including firsthand MAC experience and knowledge of compliance SOPs
• Entrepreneurial mindset with the ability to operate effectively in contextual ambiguity
• Ability to exercise strong judgment and live up to the highest ethical standards
• Excellent communication skills and self-awareness of leadership style
• Operates with agility and autonomy to lead workstreams independently while appropriately relying on teammates and manager for feedback and support to push through complexity and roadblocks
• Exceptional cross-functional leadership skills, ability to motivate, influence, and drive alignment across diverse groups
• Collaborative and inquisitive, ability to challenge thinking and come up with innovative solutions to problems
• Takes ownership of projects from end-to-end and is a dedicated, curious, and active contributor to the team

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Company Overview

Company H1B Sponsorship