[Remote] Chief Marketing Officer

Note: The job is a remote job and is open to candidates in USA. ForceBrands is a growing premium consumer products company seeking a Fractional Chief Marketing Officer to provide executive marketing leadership during a critical transition period. The role involves managing an established marketing team and ensuring the successful execution of ongoing marketing initiatives while collaborating closely with executive leadership.

Responsibilities

• Provide day-to-day leadership, coaching, and direction to the marketing organization
• Establish clear priorities, accountability, and operating rhythms across the team
• Ensure marketing campaigns and strategic initiatives already in motion are executed successfully
• Lead social media, content, and influencer marketing efforts to strengthen brand engagement
• Develop and oversee the annual marketing plan, including objectives, channel strategy, budgets, KPIs, and marketing calendar
• Manage the annual marketing budget and partner with Finance to monitor performance and optimize investments
• Support commercialization initiatives, product launches, and go-to-market planning across multiple business channels
• Improve project management processes using Asana or similar workflow tools to increase visibility, collaboration, and execution
• Partner cross-functionally with Sales, Ecommerce, Product Development, Finance, and executive leadership to ensure alignment across the business
• Analyze marketing performance and demand data to identify opportunities and recommend adjustments that drive business results

Skills

• 15+ years of progressive marketing leadership experience, including CMO, VP Marketing, or equivalent
• Consumer packaged goods (CPG), food & beverage, wellness, lifestyle, or premium consumer brand experience
• Proven experience leading high-performing marketing teams within consumer products organizations
• Strong background in brand marketing, digital marketing, ecommerce, social media, and content strategy
• Experience developing integrated marketing plans and managing multi-million-dollar marketing budgets
• Demonstrated success leading cross-functional initiatives while improving team alignment and operational efficiency
• Strong project management skills with experience implementing processes that improve accountability and execution
• Omnichannel marketing experience across retail, ecommerce, and away-from-home channels
• Experience with influencer marketing and community engagement strategies
• Previous interim, fractional, or consulting leadership experience
• Experience with Asana, Monday.com, or similar project management platforms

Company Overview