[Remote] Brand Marketing Manager (Contractor) – Hearthstone | Irvine, CA or Remote (US)
Note: The job is a remote job and is open to candidates in USA. Blizzard Entertainment is seeking a Brand Marketing Manager to support Hearthstone’s global publishing and product marketing initiatives. The ideal candidate will have strong organizational skills and experience in marketing, particularly in mobile games and live-service ecosystems, while managing cross-functional teams and creative projects.
Responsibilities
- Champion Brand projects directly with internal creative partners and external agency partners to identify product creative strategy and ensure all communications materials deliver against that strategy. This includes the day-to-day management of the external creative agency and internal creative partners to help ensure we’re operating at optimal levels
- Manage Hearthstone’s creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, live events, and storefront activities
- Drive brand and tentpole marketing campaigns to promote Hearthstone, with a focus on social trends and digital channels
- Drive project management pipelines for overall schedules and deadlines, and review agency estimates for services. Plus, you’ll help us manage trafficking/approvals processes and asset needs and distribution to international offices
- Build creative briefings for key art, logos, and other branded assets, and attend subsequent creative reviews to provide feedback and direction
- Collaborate for retrospective campaign analysis and lean on results to evolve future projects
- Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development
- Assist with content pipeline and brand review of User Acquisition and Storefront assets
- Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes
- Create the messaging strategy and write copy for UA creatives, mobile store pages, and owned and operated channels
Skills
- 8+ years of experience in marketing, creative agency account management, or related fields; mobile publishing experience a plus
- Experience working with cross-functional teams and external agencies, communicating feedback clearly and effectively; strong written and verbal communication skills
- Proven ability to manage multiple projects simultaneously, with strong strategic and creative thinking
- Strong organizational and project management skills, with a high level of attention to detail and ability to reprioritize under shifting deadlines
- Strong critical thinking skills with the ability to navigate ambiguity and manage competing stakeholder needs effectively
- Collaborative team player with the ability to balance inputs from multiple teams and drive aligned strategies
- Passion for gaming, particularly across PC and mobile platforms
- Resume
- Cover Letter including: Why you are interested in working at Blizzard, Your familiarity with Hearthstone, Relevant knowledge or experience with the gaming industry and content creators/influencers
- Experience working in a global, multicultural environment
- Awareness of mobile gaming behavioral trends
- Public speaking and presentation skills
Benefits
- Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
- 401(k) with Company match, tuition reimbursement, charitable donation matching;
- Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
- Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
- If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
- Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.
- Employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed.
Company Overview
Company H1B Sponsorship