[Remote] Brand & Content Marketing Lead - Digital Experience
Note: The job is a remote job and is open to candidates in USA. Progress Software is a trusted provider of software that empowers customers to develop AI-powered applications and experiences. The Brand & Content Marketing Lead will drive awareness through content strategy, community engagement, and influencer relationships to enhance the Digital Experience portfolio.
Responsibilities
- Lead the development of content and storytelling programs that strengthen awareness, engagement and market perception for products within the Digital Experience portfolio
- Serve as both strategist and creator, personally developing key thought leadership while driving cross-functional teams to create and publish high-impact content—including thought leadership, customer stories, blogs, executive content, webinars, and videos
- Help shape and evolve the market narrative, messaging and brand voice across content, community, influencer, and advocacy initiatives
- Define and execute a content and editorial strategy aligned with business goals, product priorities and audience needs
- Serve as both strategist and creator, developing and overseeing high-impact content across multiple formats including thought leadership, customer stories, blogs, executive content, webinars, videos, social content and educational resources
- Develop compelling narratives that connect customer challenges, industry trends, product innovation, customer success and community voices to strengthen awareness, engagement and market perception
- Partner with Product Marketing and other stakeholders to translate product capabilities, market insights, and customer perspectives into content that resonates with practitioners and decision-makers
- Measure performance, optimize for business impact, and experiment with emerging formats, channels and AI-assisted content experiences
- Build programs that empower customers, practitioners and partners to become advocates for our brands
- Develop and maintain relationships with customers and practitioners to better understand their challenges, capture feedback, and uncover opportunities for storytelling, advocacy and product insight
- Partner with customers to identify, develop, and amplify success stories, thought leadership, and real-world experiences across content, events and community initiatives
- Actively participate in relevant industry, practitioner, and customer communities, engaging as a trusted and authentic contributor rather than a traditional marketer
- Foster meaningful conversations and connections that strengthen relationships, build credibility, and increase engagement within the communities where our audiences spend their time
- Develop relationships with influencers, media and industry experts who shape conversations in our markets
- Build and manage influencer and creator engagement programs that expand awareness and credibility
- Cultivate relationships with trusted voices across relevant industries and communities
- Collaborate with influencers and subject matter experts on content, events, webinars, podcasts, and thought leadership initiatives
- Identify emerging voices, trends, and opportunities that strengthen market presence and influence
- Help position our brands for success as discovery increasingly shifts toward AI-powered experiences, community-driven recommendations and emerging search behaviors
- Monitor shifts in search behavior, content consumption, and AI-assisted discovery
- Develop content and engagement strategies that improve visibility across search, AI platforms, and community-driven channels
- Identify opportunities to strengthen authority, trust, and discoverability through expert content, advocacy, and community participation
- Experiment with emerging technologies and approaches that help Progress stay ahead of evolving buyer behavior
Skills
- 7+ years of experience in content marketing, community marketing, advocacy, influencer marketing or product marketing
- Exceptional storytelling, writing and editorial skills with the ability to translate complex technology concepts into engaging narratives
- Experience building and scaling content programs that drive awareness, engagement and business impact
- Proven ability to build relationships and influence across customers, creators, partners, and internal stakeholders
- Strong relationship-building skills and experience engaging customers, influencers, media, partners and industry experts
- Understanding of how audiences discover and evaluate technology in modern digital and AI-powered environments
- Experience using or experimenting with AI-powered tools, agents and automated workflows to improve content creation, research, audience engagement and operational efficiency, or a strong willingness to learn and adopt emerging technologies
- Experience working in B2B SaaS, enterprise software, technology, or digital experience markets
- Curiosity and a fierce spirit of experimentation
- Experience with AI-driven content strategy, search visibility, or emerging discovery channels
- Experience supporting product launches and integrated go-to-market programs
- Familiarity with community-led growth, creator marketing, and ecosystem development strategies
- Experience working with CMS, collaboration, document management, developer or digital experience technologies
Benefits
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
Company Overview
Company H1B Sponsorship