[Remote] Brand Content Creator
Note: The job is a remote job and is open to candidates in USA. First Point Group is a fast-growing consumer brand in the smart home space seeking a Brand Content Creator to elevate its presence across social platforms. The role involves creating engaging short-form video content, building community connections, and delivering compelling brand storytelling tailored to US audiences.
Responsibilities
- Plan, shoot, and edit short-form video content (15–60 seconds) for TikTok, Instagram Reels, YouTube Shorts, and Facebook
- Develop creative concepts, scripts, hooks, and shot lists aligned with US audience preferences
- Translate product features into engaging, story-driven content formats
- Collaborate with external production partners by providing creative briefs, guiding direction, and reviewing deliverables to ensure consistency in tone and quality
- Build and manage brand-owned communities across platforms such as Facebook, Reddit, and LinkedIn
- Engage with users in an authentic and conversational manner — responding to feedback, addressing questions, and fostering discussions
- Monitor community sentiment, emerging trends, and competitor activity, and provide actionable insights to internal teams
- Support user-generated content (UGC) initiatives and community-driven campaigns
- Write engaging, platform-specific copy including captions, hooks, and calls-to-action across social channels
- Collaborate with the social media team to plan content calendars aligned with US cultural moments and global campaign timelines
- Develop clear and engaging English copy for websites, product launches, marketing emails, and campaign materials (including scripts and taglines)
- Adapt global messaging into culturally relevant, localized content for US audiences
- Contribute to the development of brand voice guidelines to ensure consistency
- Partner with product and design teams to translate technical features into accessible and compelling narratives
Skills
- Based in the United States
- Excellent written and verbal English communication skills, with strong awareness of US culture and social media trends
- 3+ years of experience in content creation, with a portfolio demonstrating short-form video, copywriting, and community engagement work
- Hands-on experience in video production, including shooting, lighting, audio recording, and editing
- Bachelor's degree in Marketing, Communications, Journalism, Creative Writing, or a related field
Company Overview