[Remote] AI-Native Marketing & Brand Lead

Note: The job is a remote job and is open to candidates in USA. Signature Media is a home services marketing agency focused on generating qualified leads for clients in various service industries. The AI-Native Marketing & Brand Lead will own the delivery and results for a portfolio of accounts, utilizing AI tools to enhance marketing strategies and brand development.

Responsibilities

• Own account outcomes. The qualified leads and booked jobs for your accounts are yours, and so is the channel mix. Digital leads, but nothing is ruled out – digital PR, direct mail, print, OTT, ABM, and other traditional plays, whatever books the job, all AI-enabled
• Lead brand and design. Build brands from scratch – visual identity, messaging, and a coherent design system – across client sites and our own. Hold the bar on how everything looks and reads
• Build and ship websites and marketing collateral end-to-end with AI. Plan, write, design, develop, and process revisions using Claude, Claude Design, Claude Cowork, Vercel, and the rest of our stack. Lean on our in-house technical strength and fractional engineer for the rare edge cases. Days, not months. WordPress is the past
• Drive organic, content, and SEO performance. Run and optimize content, SEO, and email plays. Coordinate with our SEO/GEO lead where deeper channel expertise is needed
• Partner with the paid team on paid performance. Make the case for budget on your accounts, lead the landing pages and collateral the paid team needs, and help shape strategy and messaging. Our paid specialists own technical execution
• Systematize our proof. Use analytics, content, and AI to mine client data and turn results into case studies – systematized, and where possible automated
• Automate the repetitive. If a task happens twice, build the automation. Deploy AI agents, n8n workflows, lovable apps, and internal tools instead of using virtual assistants for repeat operational work
• Aim every build at marketing results. You are a marketer who is strong in build and brand, not a developer who builds what they are told. Every site, asset, brand, and automation ties back to leads and booked jobs
• Equip the SCSM with what they need. Our Senior Client Success Manager owns the client relationship. Your job is to hand them clean reports, results, and context so they can keep clients informed. Yours is to keep delivering results

Skills

• 3+ years in performance marketing, lead generation, growth, or brand marketing, ideally at a digital agency
• Strong design and brand sensibility – able to build a coherent brand and design system from scratch, not just assemble pages
• Demonstrated experience shipping production work with AI tools such as Claude, Claude Design, Vercel, n8n, or AI agents
• Balance of marketing and brand judgment with technical orchestration. You ship most of a build yourself and lean on our technical team for the rest
• Lead-generation marketing experience in service-based industries
• A portfolio with real shipped work – websites, brands, landing pages, automations, or agent systems
• Authorization to work in the United States
• Direct experience marketing for home services businesses (contractors, restoration, HVAC, plumbing, roofing, etc.)
• Brand-building or creative-direction experience – brands taken from scratch to launch
• Comfort with design and deployment tooling (Figma, Claude Design, Vercel, Netlify, or similar)
• Track record of replacing legacy WordPress or multi-person agency workflows with AI-native builds
• Working knowledge of analytics and lead tracking platforms (GA4, WhatConverts, CallRail, or similar)

Benefits

• Performance bonus tied to account outcomes, paid quarterly.
• Annual compensation review with merit increase eligibility.
• Medical, dental, and vision coverage.
• 401(k) retirement plan.
• Paid time off and company holidays.
• Fully remote work with equipment provided.
• Access to the AI tooling stack you need to do the job, including Claude.

Company Overview