Product Marketing Manager

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

The Product Marketing Manager plays a key role in shaping how Ensora Health brings AI‑enabled products and value‑added services to market. This role supports product marketing strategy, positioning, and go‑to‑market execution across a portfolio of offerings, with a strong emphasis on using data, insights, and modern tools—including AI—to drive clarity, differentiation, and adoption. Partnering closely with Product, Marketing, Sales, and Customer‑facing teams, the Product Marketing Manager translates product capabilities into compelling customer value and helps scale impact through thoughtful use of emerging technologies and AI‑assisted workflows. Must have revenue cycle management (RCM) experience and payments experience. What You’ll Do Support the development and execution of product marketing strategy, positioning, and messaging for assigned products and services, leveraging AI and analytics to inform decisions. Partner with Product, Sales, Marketing, and Customer‑facing teams to align messaging with customer needs, market trends, and business objectives. Contribute to the creation of value propositions, messaging frameworks, and competitive differentiation, using AI‑assisted research and synthesis where appropriate. Assist with the development of customer‑facing content—including website copy, landing pages, in‑app messaging, and product communications—using AI tools to increase efficiency, consistency, and quality. Support Sales and Customer‑facing teams by creating enablement materials, training content, and buyer insights, incorporating AI‑driven analysis of customer behavior and feedback. Participate in planning and execution of marketing initiatives such as campaigns, webinars, product updates, and launches, experimenting with AI to optimize reach and engagement. Analyze market data, customer feedback, and product performance using both traditional methods and AI‑enabled insights to surface recommendations. Collaborate cross‑functionally to support coordinated, scalable, and data‑informed product launches. What You Bring Experience with Revenue Cycle Management (RCM) and Payments is required. Bachelor’s degree or equivalent practical experience. 3+ years of experience in product marketing, product management, or a related role. Experience supporting SaaS or technology‑driven products, ideally within AI‑enabled platforms. Experience contributing to go‑to‑market initiatives or product launches. Demonstrated ability to use AI tools to enhance research, content development, analysis, or workflow efficiency. Experience developing messaging, sales enablement materials, or customer‑facing content. Strong analytical skills with the ability to interpret data and translate insights into action. Strong written and verbal communication skills. Ability to manage multiple priorities in a fast‑paced, collaborative environment. Additional Information While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together! All your information will be kept confidential according to EEO guidelines. At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do. We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​ ​We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status. Ensora Health is an equal opportunity employer.