Product Marketing Contractor – Process Manufacturing / Food & Beverage / Life Sciences
Product Marketing Contractor – Process Manufacturing / Food & Beverage / Life Sciences Location: Remote USA / Alpharetta, GA Hybrid for Local Candidates Contract: Initial 6-Month Contract Engagement Type: Freelance / Independent Contractor Compensation: Competitive Daily Rate
Overview
We are supporting a leading enterprise software organization seeking an experienced Product Marketing Contractor to support go-to-market strategy and commercialization initiatives across its solutions focused on Process Manufacturing, Food & Beverage, and Life Sciences verticals. This is a high-impact contract engagement for a hands-on product marketing professional who can translate complex product capabilities and market insights into compelling positioning, messaging, and GTM execution. Working Arrangement
- Fully remote across the U.S. for candidates not local to Alpharetta, GA
- Candidates based within commuting distance of Alpharetta will be expected to attend the office a few days per week
Responsibilities
- Lead inbound and outbound product marketing initiatives across relevant product portfolios
- Develop differentiated positioning, messaging, and value propositions
- Build sales enablement materials including battlecards, playbooks, presentations, and launch collateral
- Partner cross-functionally with Product, Sales, Sales Enablement, PR, and Marketing teams on GTM execution
- Drive launch planning and readiness for new products and feature releases
- Conduct competitive, market, and customer research to identify growth opportunities
- Track GTM performance and optimize future campaigns/launches
- Ensure consistency of messaging across all channels and audiences
Requirements
- 4+ years of Product Marketing and/or Product Management experience
- Strong experience in B2B SaaS / Enterprise Software / ERP environments
- Domain expertise in one or more of the following:
- Process Manufacturing
- Food & Beverage
- Life Sciences
- Proven experience owning GTM strategy and product launches
- Strong sales enablement and commercialization experience
- Excellent stakeholder management and cross-functional collaboration skills
Preferred
- Experience in regulated or highly technical product environments
- Background in product-centric organizations with complex enterprise sales cycles