Paid Social Creative Strategist

Job Description:

• Lead creative direction and strategy for all clients within your pod, serving as the primary creative voice on accounts
• Develop and continually optimize each client's overarching creative strategy to drive brand growth and ad performance
• Own creative brainstorming sessions, creative kickoffs, and the end-to-end creative brief process
• Craft and present creative roadmaps to the team, including clear hypotheses, testing frameworks, and performance expectations
• Analyze creative performance data from platforms including Facebook Ads Manager, TikTok, Google, and others — translating results into actionable decisions
• Develop creative hypotheses and structured tests to move the needle on KPIs including CVR, CTR, ROAS, and brand awareness
• Serve as the client-facing lead for all things creative: status updates, feedback requests, strategic direction, and scope discussions
• Host client-facing meetings to gauge feedback, align on upcoming campaigns, and review performance against goals
• Pitch new creative concepts to clients, articulating the strategic rationale and expected impact clearly
• Hold clients accountable to agreed timelines and budgets; adjust or close strategies that are not meeting expectations
• Know each client's brand guide inside and out
• Provide clear, actionable feedback to designers, video editors, and content creators to ensure creative quality meets the brief
• Delegate creative requests to the appropriate team members and manage project timelines from inception to delivery
• Partner closely with the in-house paid media team to ensure creative strategy is fully aligned with media buying decisions
• Source and negotiate with UGC creators; manage each project from shipment through to final creative delivery
• Write direct response scripts and consumer-centric copy for ads across platforms
• Monitor market, industry, and platform trends to inform creative strategy and stay ahead of shifts
• Conduct comprehensive market research on customer demographics for each client
• Contribute to the ongoing improvement of Brick's Creative Playbook
• Maintain a regular flow of fresh creative to keep client ad accounts healthy and testing velocity high

Requirements:

• Proven experience developing and executing paid social creative strategy, ideally in a DTC or ecommerce agency environment
• Strong working knowledge of media buying across platforms, including Facebook/Instagram and TikTok — hands-on experience preferred
• Analytical mindset with the ability to interpret performance data and translate it into clear creative decisions
• Excellent written and verbal communication skills; able to present confidently to clients and brief internal teams with precision
• Experience directing UGC creators and managing creator relationships
• Basic graphic design and/or video editing skills
• Strong financial literacy, including understanding of budgets, ROAS, and the relationship between spend and return
• Highly organized with the ability to manage multiple client accounts and campaigns simultaneously
• Obsessive attention to detail — you triple-check before submitting
• Impeccable written and spoken English.

Benefits:

• Health insurance
• Professional development opportunities