Paid Social Coordinator
Klick is an ecosystem dedicated to realizing the full potential of people and clients in life sciences. The Paid Social Coordinator supports the execution, optimization, and reporting of paid social campaigns for healthcare brands, focusing on the US market, and collaborates with Media Planning and Analytics to align targeting and insights across campaigns.
Responsibilities
- Build and launch paid social campaigns across platforms such as Meta (Facebook/Instagram), LinkedIn, X, Snapchat, and Pinterest, including QA and setup validation
- Manage daily optimizations (audiences, creative rotation, placements, bidding) and document changes aligned to campaign goals and learning agendas
- Monitor budgets and pacing, flag risks early, and coordinate adjustments with Media Planning and Client Services
- Analyze performance using platform reporting and spreadsheets (Excel) to produce client-ready reporting, insights, and recommendations
- Support paid social operations including invoicing inputs, trafficking details, and maintaining organized documentation across multiple campaigns
Skills
- 6+ months hands-on experience executing paid social campaigns in at least one major platform (Meta Ads Manager, LinkedIn Campaign Manager, X, Snapchat, Pinterest) with examples of work completed
- Education in Digital Marketing, Advertising, Media Studies, Communications, or equivalent practical experience, demonstrated through projects, internship/co-op, or portfolio
- Proficiency in Excel for reporting and analysis (pivot tables, formulas, lookups) used in a professional or academic setting
- Experience managing multiple priorities with strong QA habits (checklists, naming conventions, version control) and a track record of error reduction or on-time delivery
- Ability to collaborate with cross-functional partners by sharing clear campaign updates, performance summaries, and next steps (written or presentation format)
- Comfort and enthusiasm for using AI as a regular part of how work gets done
- Experience supporting US-market campaigns and adapting targeting, creative, and measurement approaches to US audiences
- Exposure to regulated/healthcare marketing workflows, including review/approval steps and documentation requirements
- Familiarity with measurement concepts (pixels, events, UTMs, conversion APIs) and partnering with analytics teams to validate tracking
- Experience with paid social reporting and billing/invoicing coordination, including budget tracking and reconciliation support
Company Overview