Media Buyer for CPG Brand (Food / Retail + eCommerce)

Overview

We’re looking for a performance-driven media buyer to help scale a fast-growing consumer packaged goods (CPG) brand in the food space. Lakewatcher Farms is a Kentucky-based producer of pasture-raised, non-GMO chicken, sold through: Retail partner locations (via in-store freezers) Direct-to-consumer channels (shipping + local delivery) We are not a generic food brand. Our positioning is built around: Animal welfare (daily pasture rotation) Premium quality (air-chilled processing) Strong brand narrative and visual identity We already have: Content production handled internally (photo/video assets) Organic presence (including a large Instagram audience) Retail expansion underway What we do not have is a strong paid acquisition engine. That’s where you come in. What We Need: We need someone who can own paid media performance, not just “run ads.” Your responsibilities: Build and manage campaigns on Meta (Facebook/Instagram) primarily Develop and test ad angles, hooks, and offers Turn raw content into high-performing ad creatives Optimize for: Retail traffic (geo-targeted ads near store locations) Direct-to-consumer purchases (shipping + local delivery) Set up and manage: Campaign structure Retargeting funnels Budget allocation and scaling strategy Provide clear reporting tied to ROI, not vanity metrics What Success Looks Like Consistent, measurable increase in: Retail store traffic and sales velocity Online orders (ROAS-positive) Clear understanding of: What creative works and why Which audiences convert Ability to scale spend confidently Who You Are Proven experience in paid media buying (Meta required) Experience with CPG, food brands, or eCommerce strongly preferred Understands offer creation, not just targeting Comfortable working with founder-led brands Data-driven, but also creative Bonus if you: Have run local/geo-targeted campaigns Have experience driving in-store retail demand Understand subscription or repeat purchase models Important Notes We already have someone handling content posting and basic social media management This role is focused on paid growth and performance We prefer US-based talent, but will consider strong candidates elsewhere This will start part-time but can scale quickly if results are there Check us out on Instagram! instagram.com/lakewatcherfarms