Marketing Specialist - Paid Ads (Colombia)

Colombia (100% Remote) · Full-Time Independent Contractor · $1,200–$1,500 USD/month Own the paid channels that drive hiring and growth. You plan, launch, and optimize campaigns across Google, LinkedIn, and beyond — turning ad spend into measurable results for U.S.-based clients and CAS itself. 01 ABOUT THE ROLE You'll manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting. This is a hands-on, execution-focused role for someone who is detail-oriented, data-driven, and takes full ownership of campaign performance. Your responsibilities span paid advertising management, campaign strategy and coordination, conference and event support, and direct stakeholder communication with U.S.-based teams. Full-time IC with exclusivity. No part-time or freelance engagements once hired. THE IDEAL CANDIDATE Thinks analytically but executes with speed and reliability Takes ownership of campaign performance and doesn't wait to be told when something needs fixing Is comfortable with both the creative and data sides of paid advertising Communicates proactively and keeps stakeholders informed Wants to see their work directly drive hiring and growth outcomes 02 WHAT YOU'LL OWN Paid Advertising Management Launch it, run it, improve it. Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms Write and coordinate ad copy and creative assets in alignment with CAS brand standards Monitor campaign performance daily and make optimization adjustments to improve results Track and report on key metrics including impressions, clicks, conversions, and cost per lead Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time Campaign Strategy & Coordination Keep campaigns aligned with what matters. Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities Coordinate timelines, budgets, and deliverables across active campaigns Support Facebook and other social ad campaigns as needed Assist with landing page coordination and lead tracking integrations Conference & Event Support Handle the details so nothing falls through. Provide administrative support for conference planning and logistics as needed Coordinate event-related marketing assets, registrations, and follow-up materials Manage pre- and post-conference outreach and campaigns Client & Stakeholder Communication Be the confident voice behind the numbers. Participate in meetings with U.S.-based stakeholders to provide campaign updates Communicate performance results clearly and professionally via Zoom, Slack, and email Ask clarifying questions to stay aligned on priorities and avoid miscommunication 03 WHAT YOU'LL BRING Proven experience managing Google Ads and LinkedIn Ads campaigns Strong understanding of paid media fundamentals — targeting, bidding, creative, and conversion tracking Comfort working with ad budgets and optimizing toward performance goals Strong attention to detail and ability to manage multiple active campaigns simultaneously Organized, reliable, and self-directed in a fully remote environment Comfortable working on an EST 9:00 AM – 5:00 PM schedule Clear and confident English communication, written and verbal Comfortable participating in live meetings with U.S. stakeholders Coachable and open to feedback on communication style and campaign direction 03 HOW WE WORK Ownership: Clear expectations with trust to execute Practicality: Simple, effective solutions over over-engineering Collaboration: Open communication and shared accountability Consistency: Steady progress and follow-through matter 04 WHY CAS IS DIFFERENT We are not a gig platform. We are not a freelance marketplace. We are not short-term staffing. We invest in professionals who want to build a real career serving U.S. clients. At CAS, you get: Career-level USD compensation: $1,200–$1,500/mo based on experience Permanent remote work — done right Full company equipment provided (laptop, monitor, accessories) 15 days PTO annually + local holidays off Guaranteed annual increases Referral rewards up to $1,000 Monthly flexible stipend (CAS Flex Perks) Structured onboarding and support A culture that actually shows up 05 CONTRACT & EXCLUSIVITY This is an independent contractor engagement based in Colombia. Full-time exclusivity is required — candidates must not hold other part-time or freelance engagements once hired. Conflict-of-interest checks may apply. 06 APPLICATION PROCESS Application & Prescreening Skills & Aptitude Assessment Profile and Pre-interview Preparation Client Interview Employment Offer and Onboarding READY TO TAKE THE NEXT STEP? Your next big career move starts here. https://jobs.ashbyhq.com/cas