Marketing & PR Virtual Assistant

Role Overview: We are seeking a creative and strategic Marketing & PR Virtual Assistant to support brand growth, content creation, and promotional initiatives. This role is ideal for someone who can both execute and think strategically, contributing ideas that enhance visibility and audience engagement. You will play a key role in supporting book launches, thought leadership content, and social media presence, as well as identifying opportunities for PR and partnerships. Scope of Work: Content Creation & Social Media Management Create, edit, and publish content (primarily for LinkedIn) Repurpose thought leadership ideas into engaging posts Manage scheduling, posting, and monitoring of social media Maintain consistent brand voice and messaging Suggest improvements to increase reach and engagement Marketing Campaigns & Book Launch Support Assist with marketing efforts for current and upcoming book launches Help build landing pages and book-related websites Coordinate promotional activities and campaigns Organize and distribute marketing materials PR & Growth Initiatives Research and identify speaking engagements and PR opportunities Support outreach efforts to expand audience reach Help position the brand in relevant channels and communities Contribute ideas for audience growth and visibility Strategy & Advisory Support Recommend content strategies and posting plans Provide insights on improving online presence Suggest tools, trends, and marketing approaches Act as a thought partner, not just an executor Marketing Project & Campaign Management Help develop marketing plans and campaign roadmaps Coordinate marketing initiatives from concept through execution Manage campaign timelines and deliverables Track action items and follow up with stakeholders Ensure launches, promotions, and content initiatives stay on schedule Collaborate with Diane to transform ideas into actionable marketing plans Take ownership of execution once direction and objectives are established Qualifications: Required Experience in social media management and content creation Strong writing skills (especially for LinkedIn or professional audiences) Basic understanding of marketing and branding principles Ability to work independently and propose ideas Preferred Background in marketing, PR, or communications Experience supporting personal brands, authors, or consultants Familiarity with book launches or digital product marketing Experience with landing pages or website builders Exposure to AI tools for content creation Thought leadership marketing Experience Management / CX industry Journey Mapping / Service Design exposure Multi-stakeholder project coordination Key Traits Creative and strategic thinker Comfortable making recommendations Growth-oriented mindset Strong executor Highly proactive and idea-driven Comfortable managing timelines Able to "manage up" and keep projects moving Can independently develop plans from high-level direction Comfortable working in a fast-moving entrepreneurial environment Ideal Candidate Profile: Marketing VA Marketing Coordinator Marketing Project Manager Brand Coordinator Content Marketing Specialist PR Coordinator LinkedIn Marketing Specialist Tools & Systems: Social media platforms (LinkedIn primarily) HubSpot (CRM/marketing integration) Website/landing page builders (to be specified) AI tools (e.g., content and design tools) Google Workspace / Microsoft Office Shifts & Hours: Starting with a minimum of 10–12 hours per week; Flexible schedule Deadline-driven, not time-zone dependent Schedule is flexible with an identified weekly check in call Target Start Date: As soon as possible Start date Monday the 15th Additional Note: These roles are intended for someone who can go beyond execution and act as a strategic partner, helping guide what should be done and not just completing assigned tasks.