Marketing Manager — Testing & Educational Product Lines (1099, Remote)
Marketing Manager — Testing & Educational Product Lines (1099, Remote) About Natural Heart Doctor Natural Heart Doctor (NHD) is a mission-driven health brand serving a large audience of adults (with a strong emphasis on women 50+). We sell education, supplements, and at-home testing through a direct-to-consumer engine built on performance marketing, strong creative, and disciplined conversion optimization. We’re hiring a dedicated Marketing Manager to own and grow our At-Home Testing, Educational Programs and Wild Salmon Roe product lines with clear revenue and margin targets. The Outcome You Own You are accountable for:
- $3,000,000 in annual sales
- 50% margin target
- Building and executing the multi-channel plan to hit both
This is not a “make the posts” role. This is a line-owner role: strategy, execution leadership, testing, optimization, and performance accountability. Compensation + Work Setup
- 1099 contractor, (30+ hours a week)
- Remote (any time zone)
- Base: $10,000/month
- Bonus: up to $40,000 based on performance
- Target start date: May 1
Channels + Budget You’ll Lead
- Paid Media (primary)
- Social
- Organic
- Partnerships
- Annualized spend paced from a $30K/month ad spend environment (you’ll be expected to plan, manage, and optimize spend with disciplined targets and testing)
Resources You’ll Have You won’t be doing everything yourself. You will lead outcomes using:
- In-house designer / video editor / copywriter
- In-house analyst
- In-house email specialist
- Agency partners (as applicable)
Tools We Use
- Shopify, WordPress
- GA4, ActiveCampaign
- Clickfunnels
What You’ll Do Strategy & Planning
- Build the 12-month growth plan for the lines: positioning, offers, promo calendar, channel mix, and testing roadmap
- Translate revenue + margin targets into weekly actionable execution plans and measurable KPIs
Performance Marketing Leadership
- Lead paid acquisition strategy and agency execution
- Set testing cadence across creative angles, hooks, landing pages, offers, and funnel steps
- Work with the analyst to track performance, diagnose issues, and make decisions quickly
Conversion + Funnel Optimization
- Drive improvements in CVR, AOV, LTV, and subscription performance
- Partner with creative + email to align messaging across the full customer journey
- Own product-line funnel health: landing pages, PDPs, upsells, and retargeting
Reporting & Accountability
- Maintain a simple weekly scorecard (sales, margin, CAC/MER, CVR, AOV, LTV, email revenue contribution, refund rate)
- Communicate priorities clearly, move fast, and deliver measurable results
What “Great” Looks Like in the First 90 Days
- Clear baseline metrics + scorecard in place
- A working testing system (creative + funnel + offer) with weekly velocity
- Stabilized and improving unit economics toward the 50% margin target
- A 6–12 month roadmap that can be executed against with clarity
Required Experience / Traits We’re looking for someone who is:
- Results-obsessed and comfortable owning a number
- Fast, decisive, and disciplined with action
- Strong with data, attribution thinking, and performance diagnosis
- Comfortable leading cross-functional execution with in-house creative + analysts + specialists
- Confident managing agencies and holding them accountable
To Apply Send:
- A resume plus a short cover letter on why you’re a fit
- 2–3 examples of outcomes you’ve owned (numbers matter)
- Your approach to scaling while protecting margin