Marketing Copywriter
Job Title Marketing Copywriter Department Marketing Reports To Senior Director of Sales & Operations Employment Type Part-Time / Project-Based Compensation $3000 USD per month Location Remote Role Overview We're looking for a part-time Marketing Copywriter to own the voice and cadence of our mass email marketing program. This is a contract (1099) engagement, non-exclusive, so the right person is welcome to work with other clients alongside this role. Core responsibilities include writing 3–4 emails per week that speak directly to pre-med students, spanning both sales-focused campaigns (promotions, enrollment pushes, deadlines) and nurture campaigns (educational content, relationship-building, brand trust). Beyond writing, this person will research seasonal and academic-calendar trends and dig into performance data, including prior years' campaigns, to continuously sharpen our messaging strategy.
Key Responsibilities
Email Content Creation Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns. Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students. Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences. Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning. Collaborate with the design team on layout, imagery, and calls-to-action for each send. Research & Trend Analysis Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging. Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing. Translate research findings into concrete campaign themes, hooks, and content calendars. Performance Analysis & Optimization Review email performance data (open rates, click-through rates, conversions) on an ongoing basis. Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy. Run and interpret A/B tests on subject lines, copy angles, and calls-to-action. Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments. Cross-Functional Collaboration Work with the sales team to align email campaigns with active promotions, enrollment goals, and student lifecycle stages. Coordinate with academic and advising teams to ensure messaging accurately reflects program offerings and student needs. Qualifications 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space. Strong portfolio demonstrating persuasive and engaging email copy across different campaign types. Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics. Excellent written communication skills with close attention to tone, clarity, and audience. Data-informed mindset — comfortable using performance metrics to guide creative decisions. Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.
Preferred Qualifications
Experience marketing to students, particularly pre-med, graduate, or test-prep audiences. Familiarity with A/B testing frameworks and email deliverability best practices. Background in both direct-response (sales) and lifecycle/nurture email marketing. Educational background in psychology, sociology, and writing.
What We Offer
The opportunity to shape the voice of a growing, mission-driven education company. A collaborative team environment spanning marketing, sales, and academics. A flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work. Future opportunity to move into a full-time employment position.