Marketing Analyst III (Customer Insights - Qualitative Analyst) Cupertino, CA (Hybrid)
Our client, a Fortune 5 company, is looking to hire a Marketing Analyst III (Customer Insights - Qualitative Analyst) in Cupertino, CA (Hybrid). Pay Rate Range: $50 to $53/hr on w2, depending on experience Responsibilities:
- Role Overview
As an Analyst supporting the Customer Insights team, you will work on custom research projects using customer experience tracking surveys. You will be part of a fast-paced, collaborative team focused on delivering insights that drive business decisions.
Key Responsibilities
- Analyze Customer Feedback:
Deep dive into open-ended survey responses, verbatim comments, and quantitative data using text analytics and manual coding to identify key themes.
- Synthesize Insights:
Use qualitative analysis tools and business context to uncover trends, sentiment shifts, and customer pain points.
- Storytelling:
Translate large volumes of unstructured data into clear, compelling narratives that influence stakeholders.
- Tailor Communication:
Adapt analysis and messaging for different audiences, ensuring clarity and impact.
- Present Findings:
Deliver insights and actionable recommendations through presentations, meetings, and written communication. Requirements:
- Required Qualifications
- 3-5 years of experience in qualitative research, customer experience (CX), text analytics, or related fields
- Strong expertise in comment coding, thematic analysis, and sentiment analysis
- Experience with text analytics platforms (e.g., Medallia, Qualtrics Text iQ, Clarabridge) or similar tools
- Solid understanding of qualitative research methods and survey design, especially open-ended responses
- Proven ability to transform unstructured data into actionable insights and business stories
- Comfortable working in ambiguous, fast-paced environments
- Strong project management and time management skills
- Excellent communication and presentation skills
Education & Experience
- Bachelor's degree in a relevant field (e.g., Anthropology, Sociology, Psychology, Linguistics, Communications) or equivalent experience
- Strong proficiency in Excel for data handling and analysis
- Familiarity with NLP or text mining using Python or R is a plus
Preferred Qualifications
- Experience in retail, customer care, or contact center environments
- Exposure to global programs across multiple regions and languages
- Background in technology or market research industries
Russell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors. Equal Employment Opportunity Russell Tobin is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law. Fair Chance Employment Russell Tobin is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances. Accommodations We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us. Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation. #LI-PJ1