Manager, Modern Media Attention & Content Distribution
About the position Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. We’re looking for a next-gen PR and earned media professional who lives at the intersection of sports culture, media relations, and social distribution. This person knows how content actually travels in 2026. They have relationships with traditional sports media and high-leverage social accounts, community pages and all other internet corners that shape conversation and drive reach. This role is responsible for turning brand ideas, moments, and stunts into earned coverage on social feeds and organic amplification channels in addition to traditional media.
Responsibilities
- Identify and shape brand moments, stunts, and ideas into content that is inherently newsworthy and primed for internet traction
- Own amplification strategy and outreach to ensure content travels beyond owned channels into media, social platforms, and key internet communities
- Build and maintain relationships with journalists, editors, social amplification accounts, creators, and community curators who drive sports conversation
- Get content into the feeds and platforms that matter — from traditional media to high-reach sports pages, Reddit, forums, and emerging channels
- Spot organic momentum early and capitalize on it with smart, timely follow-up outreach
- Translate brand initiatives into compelling pitches with clear angles that drive pickup and downstream amplification
- Time and execute outreach strategically to maximize coverage, reach, and cultural impact
- Track coverage and amplification across platforms, partnering with analytics teams to measure full-funnel earned impact
- Continuously refine approach based on what actually earns attention, engagement, and conversation
- Stay deeply connected to sports culture, media trends, and the evolving internet ecosystem to inform strategy and opportunity Requirements
- 4-5+ years in PR/social with experience delivering earned media off of big ideas within sports, culture and entertainment.
- Proven track record of placing content that drives impact across mediums, but especially in social
- Deep understanding of modern earned media, including how it extends beyond traditional press and influencer marketing
- Strong relationships across Sports media and digital outlets, Social amplification accounts and cultural aggregators, Creators, influencers, and independent publishers (e.g., newsletters, Substack writers)
- Strong instincts for what resonates online and why, with the ability to shape ideas into newsworthy moments
- Experience operating in fast-paced, reactive environments tied to live sports and cultural moments
- Excellent writing and storytelling skills for pitches, outreach, and narrative development Benefits
- Employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.