Lifecycle & Retention Manager
Lifecycle & Retention Marketing Manager Princeton Medspa Partners (PMP) Princeton Medspa Partners is the leader in acquiring and growing aesthetic and cosmetic medical clinics in the country, focusing on fueling the growth of traditional medspas, cosmetic dermatology, plastic surgery, and functional medicine clinics. Princeton Medspa Partners is guided by core values of agility, teamwork, result-focused, and positive mindset. We are committed to helping aesthetic medical clinics shape our collective future that will open new doors for your brand and for the people who make your aesthetic medical clinics special.
About the Role
Key Responsibilities Lifecycle Strategy & ExecutionOwn and execute PMP's lifecycle marketing strategy across Email and SMS Build and optimize automated journeys: lead nurture, missed opportunity recovery, appointment reminders, post-visit follow-ups, rebooking, cross-sell and upsell, membership and loyalty engagement, win-back and reactivation Manage campaign calendar across clinics, aligned to promotions, memberships, and local initiatives Clinic-Level CRM StrategyTailor lifecycle and CRM strategies by clinic, accounting for local market dynamics, client mix, provider specialties, and performance Partner with clinic managers and the Growth Team to ensure campaigns are locally relevant and operationally executable Balance centralized best practices with clinic-specific customization to maximize performance Performance & LTV OptimizationOwn core retention KPIs: retention rate, client LTV, rebooking rate, frequency, churn reduction, CTR, CVR, deliverability, and revenue per send Drive LTV growth through improved rebooking cadence, cross-service adoption, and membership penetration Continuously test and optimize messaging, timing, offers, and segmentation Monitor list health, compliance, and deliverability Data, Attribution & InsightsPartner with PMP's data agency to enhance lifecycle reporting, attribution, and incrementality measurement Collaborate on LTV modeling, cohort analysis, and advanced segmentation Leverage PMP's CDP to personalize messaging and trigger campaigns based on real-time behavior: calls, bookings, treatments, no-shows Deliver clear, actionable reporting tied to revenue impact Qualifications5+ years of experience in retention, lifecycle, or CRM marketing Hands-on experience with Email and SMS platforms (GHL preferred; Klaviyo, Braze, or Iterable a plus) Experience building and owning retention programs across a multi-location or multi-brand portfolio Strong analytical skills with experience in data and reporting tools Proven track record of driving revenue through retention channels Excellent project management and cross-functional communication skills What Success Looks LikeIncreased client LTV driven by higher retention, average ticket, frequency, and membership penetration Improved 1-3 month rebooking rates and overall client lifecycle performance Scalable, automated lifecycle programs integrated across the Growth Team and clinic operations Clear, data-backed insights that inform marketing, operations, and growth strategy