[Hiring] Director, Direct-to-Consumer Innovation & Digital Health @BeiGene

Role Description As Director, DTC Innovation & Digital Health, you will define and lead the strategy for BeOne’s next-generation customer experience technologies for individuals affected by chronic lymphocytic leukemia (CLL). You’ll be responsible for architecting a seamless, compliant, and personalized customer experience—one that helps patients, caregivers, and HCPs navigate a CLL diagnosis and treatment decision with confidence and clarity. You’ll partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed, insight-driven, and human-first.

• Define and lead a strategy that connects patients, caregivers, and HCPs to relevant clinical trial opportunities by partnering with ClinOps and Medical Affairs teams.
• Clearly communicate and disseminate scientific messaging to patients, caregivers, and HCPs by producing content for BeOne-owned and third-party channels.
• Identify and recruit subject matter experts to speak on behalf of BeOne’s scientific mission.
• Liaise with Patient Advocacy to ensure that patient voices and content are consistently pulled through digital experiences.
• Partner with engineering, UX research, design, marketing, and data science to deliver integrated, scalable experiences.
• Use data, experimentation, and user research to identify friction points and build solutions that deepen engagement and trust.
• Establish and monitor relevant KPIs including engagement, satisfaction, performance, accessibility, and conversion.
• Ensure full compliance with HIPAA, GDPR, and WCAG standards while maintaining frictionless user experiences.
• Drive agile execution, sprint planning, and release management across internal and external partners.
• Champion a customer-first culture, balancing measurable impact with empathy, inclusion, and accessibility.
• Manage CLL Navigator social media presence, including partnerships with patient advocacy groups.

Qualifications

• Medical Affairs background, including degrees in medicine, pharmacy, nursing, and pharmacology.
• Experience with distilling high science into simple, compelling messaging.
• Proven ability to define strategy and deliver products that blend usability, scalability, and compliance.
• Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
• Demonstrated success using data and behavioral insights to drive product optimization.
• Excellent stakeholder management, cross-functional collaboration, and communication skills.
• Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.

Requirements

• Master’s degree or MBA (preferred).
• Experience at leading consumer technology companies, ideally in health, wellness, or customer experience.
• Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
• Background in oncology, chronic disease management, or digital therapeutics a plus.

Benefits

• Salary Range: $187,100.00 - $247,100.00 annually.
• Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness.
• Opportunity to own shares of BeOne Medicines Ltd. stock through discretionary equity awards and participation in the Employee Stock Purchase Plan.
• Non-Commercial roles are eligible to participate in the annual bonus plan, and Commercial roles are eligible to participate in an incentive compensation plan.