Head of Growth Marketing (ATL or Remote)
Who We Are: Rainbook provides investors with an unbiased review of their financial advisor. After clients connect their account and answer a few questions, Rainbook's Advisor Analyzer generates the Advisor Score. Looking at six factors, clients are now able to understand the strengths and weaknesses of their advisor relationship. Investors can use this information to strengthen their relationship or choose to be matched with a new advisor on the Rainbook Advisor Network. Who You Are: Ownership: take pride and ownership in your work. Data driven: ability to follow the numbers to drive efficient campaigns. Creative: thoughtful campaigns to grow our client base. Prioritization: you’re quick, but don’t hurry. ability to prioritize and move quickly. Team player: eager to help all stakeholders and drive success for the entire team. Communication: excellent communication skills, can talk the talk and walk the walk. Responsibilities:
- Own strategy and execution
- Set goals, experiments, manage budget and reporting
- Develop creative strategies to drive user acquisition
- Manage on-site and off-site content
- Manage relationships with affiliates
Requirements:
- 5+ years of digital marketing experience
- Experience building and scaling high growth user acquisiton strategies
- Ability to setup and analyze attribution/funnels, GTM and analytics.
- Bonus: experience with a fast growing startup
The Opportunity:
- Competitive salary and meaningful equity
- Ground floor Rainbook team member, directly impact the trajectory of the Company
- Potential to grow into CMO role and build out marketing team