Growth Marketing Retention Lead
About Trafilea Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands. With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands. We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint. Why Trafilea We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast. 🚀 We build and scale our own brands. 🦾 We invest in AI and automation like few others in eCom. 📈 We test fast, grow fast, and help you do the same. 🤝 Be part of a dynamic, diverse, and talented global team. 🌍 100% Remote, USD competitive salary, paid time off, and more. Job Responsibilities Own the retention strategy across Email, SMS, Push Notifications and Loyalty. Improve key business metrics including Repurchase Rate, Customer Lifetime Value (LTV), Purchase Frequency, Gross Revenue, Gross Margin, and NPS. Design, prioritize and execute experimentation roadmaps for campaigns, lifecycle automations and customer journeys. Build customer segmentation strategies using behavioral, transactional and engagement data. Develop lifecycle communication strategies for different customer segments and markets. Monitor channel performance and optimize CTR, CVR, unsubscribe rates and engagement metrics. Lead retention planning within major marketing campaigns, ensuring a consistent omnichannel customer experience. Partner with Data Science to identify new segmentation opportunities and predictive models. Collaborate with Creative teams to continuously improve messaging performance. Own retention calendars, communication frequency and channel orchestration. Evaluate new retention technologies and automation opportunities to improve scalability. Present insights, recommendations and business impact to stakeholders Must Have 5+ years of experience leading CRM, Lifecycle Marketing or Customer Retention initiatives in eCommerce or high-growth digital businesses. Proven experience managing Email Marketing as a primary retention channel. Hands-on experience with SMS and Push Notification strategies. Strong knowledge of customer lifecycle marketing, segmentation and marketing automation. Experience designing and analyzing A/B tests and experimentation roadmaps. Strong analytical mindset with experience using data to make business decisions. Experience working with CRM platforms such as Klaviyo, Emarsys, Braze, Iterable, Salesforce Marketing Cloud or similar. Experience collaborating with cross-functional teams including Data, Creative, Product and Growth. Advanced English (written and spoken).
Nice to Have
Experience working with Customer Data Platforms (CDPs). SQL knowledge or the ability to query data independently. Experience partnering with Data Science teams. Experience with loyalty programs. Experience in subscription, DTC or eCommerce businesses. Experience with tools such as Attentive, Wunderkind or similar retention platforms. Previous experience leading squads or multidisciplinary project teams.