Growth Marketing Manager (Remote, Pacific timezone, Fashion)
Job Overview: We are seeking a results-driven Growth Marketing Manager with a passion for fashion and a deep understanding of multi-channel digital marketing strategies. This role is critical to expanding our brand reach, optimizing customer acquisition, and maximizing customer retention. The ideal candidate has hands-on experience with Google, Meta, TikTok, Pinterest, and various other platforms and will bring proven expertise in P&L management, SMS, email, and paid media strategy and execution. This role requires both strategic insight and a roll-up-your-sleeves approach to execution. Responsibilities:
- Digital Marketing Strategy & Execution:
- Develop and execute a comprehensive growth marketing strategy across Google, Meta (Facebook & Instagram), TikTok, Pinterest, and other emerging platforms.
- Optimize paid media channels, ensuring campaigns are data-driven and results-oriented.
- Lead the planning and implementation of SMS and email marketing campaigns to drive customer engagement, acquisition, and retention.
- Performance Management & P&L Responsibility:
- Manage campaign budgets with a focus on achieving positive ROI across all marketing channels.
- Track and report on key metrics, including CPA, LTV, CAC, and P&L, to ensure the efficient allocation of resources and maximum campaign profitability.
- Retention & Lifecycle Marketing:
- Build and enhance retention programs to increase customer loyalty and lifetime value.
- Collaborate with cross-functional teams to create a cohesive customer journey, utilizing segmentation and personalization to boost engagement across all touchpoints.
- Creative Strategy & Content Collaboration:
- Partner with creative teams to develop on-brand content that resonates with fashion audiences across platforms.
- Develop and test new content and messaging strategies, leveraging trends and insights from each platform to enhance engagement and brand loyalty.
- Data-Driven Insights & Optimization:
- Conduct regular data analysis to uncover insights and identify optimization opportunities.
- Run A/B tests and experiments to continually improve campaign performance.
- Generate performance reports and provide actionable recommendations to executive teams.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in growth marketing, preferably within the fashion industry.
- Proficiency in managing campaigns across Google, Meta, TikTok, Pinterest, SMS, and email platforms.
- Strong experience with P&L management, budgeting, and tracking KPIs.
By applying for this job you consent to Hire with Jarvis to hold personal data and we may use this to contact you, either through SMS or email. You can read our privacy policy at https://hirewithjarvis.com/privacy-policy