Growth Marketing Manager, New Client Acquisition

About the position BrighterHire is partnering with sundays to hire a Growth Marketing Manager, New Client Acquisition. sundays is a non-toxic nail care brand built around beauty, wellness, and self-care. With six studios across New York City and a seventh studio opening soon, sundays is growing its studio footprint and looking for a hands-on growth marketer who can help more qualified new clients discover the brand, book their first visit, and become repeat clients. This role is about turning local marketing into booked appointments, measurable new client growth, and stronger studio performance. The team is small, practical, and close to the business. You will not be building campaigns from a distance. You will need to understand how clients choose a nail salon, what makes them switch from their local go-to spot, what drives first-time bookings, and what helps a first-time client come back. You will own the marketing system that drives new client growth by studio. Your job is to bring more qualified first-time clients into sundays locations through Google Ads, paid search, local SEO, Google Business Profile optimization, landing pages, local campaigns, referral programs, and booking funnel improvements. You will start with a marketing budget of approximately \$8,000, with the opportunity to adjust the budget based on performance. The expectation is not simply to spend more. The expectation is to learn what works, improve what does not, and build a repeatable acquisition engine by location. This role matters now because sundays is growing. With six studios open and a seventh on the way, the company needs a more disciplined, measurable, and location-specific approach to new client acquisition. Some locations need stronger visibility. Newer locations need stronger demand. And across the business, sundays needs to give clients a clear reason to choose a better, cleaner, more wellness-centered nail care experience instead of staying with their default local salon.

Responsibilities

• Own qualified new client acquisition across sundays studio locations.
• Manage and optimize Google Ads, paid search, local paid campaigns, and Meta Ads where relevant.
• Improve local SEO and Google Business Profile visibility for each studio.
• Build, test, and improve neighborhood-specific landing pages, offers, and booking paths.
• Track new client bookings, CAC, website-to-booking conversion, revenue by channel, and performance by location.
• Identify which neighborhoods, keywords, services, offers, and campaigns bring in the strongest new clients.
• Improve the booking funnel so more website visitors become first-time appointments.
• Partner with the internal marketing team on local community, events, partnerships, and campaigns that support client acquisition.
• Partner with the retention and email function to improve first-time client follow-up, second-visit conversion, and package or 3-pack conversion.
• Use weekly performance data to recommend clear actions, not just report on what happened.
• Support location-specific growth plans for new studios, slower periods, and underperforming locations.

Requirements

• You are a hands-on growth marketer. You know how to launch, manage, test, and improve campaigns yourself.
• You are comfortable in Google Ads, GA4, Google Business Profile, Meta Ads, landing pages, UTM tracking, and reporting.
• You understand local customer acquisition. You have grown booked appointments, reservations, visits, leads, or in-store traffic for a local service, restaurant, gym, wellness, beauty, hospitality, med spa, salon, fitness, or multi-location retail business.
• You connect marketing to revenue. You care about new clients, CAC, conversion rate, repeat visits, package conversion, and revenue by channel. You do not stop at impressions, clicks, or traffic.
• You are practical with data. You can look at weekly performance, spot patterns, diagnose what is not working, and recommend the next useful test. You do not need perfect data to take action, but you do need enough data to make a smart call.
• You are a local growth operator, not just a channel specialist. You understand that each studio may need a different mix of messaging, offers, keywords, landing pages, and local context.
• You use AI to move faster and improve quality. You use AI tools to speed up keyword research, local market analysis, ad testing, landing page iteration, campaign diagnostics, reporting summaries, and competitive research.

Nice-to-haves

• This is unlikely to be a good fit if you prefer managing agencies from a distance and do not want to be close to campaign execution.
• This is unlikely to be a good fit if most of your experience is national brand awareness, ecommerce only, or top-of-funnel traffic without local conversion accountability.
• This is unlikely to be a good fit if you are most excited by creative campaigns that cannot be tied back to bookings or business outcomes.
• This is unlikely to be a good fit if you either avoid analytics or get stuck waiting for perfect attribution before making decisions.
• This is unlikely to be a good fit if you want one campaign structure to work the same way across every location.
• This is unlikely to be a good fit if you are not curious about using AI to improve growth marketing speed, insight, and execution.

Benefits

• health insurance options
• PTO
• wellness perks
• product and service discounts