Growth Marketing Manager
All Unique. All United. Growth Marketing Manager Reports To: Senior Director of Marketing Department: Marketing Salary: $90,000/annually Location: Onsite initially in one of our 150 offices nearest you. Fully remote after 6 months of proven responsibility Position Summary We are entering a period of significant change in how customers search for, evaluate, and select service providers. AI-powered search, answer engines, reputation signals, and local authority are reshaping demand generation. Unlimited Service Group is investing in a Growth Marketing Manager to help our brands remain visible, trusted, and competitive in this new environment. This role will lead initiatives across local search, reputation, digital demand generation, content, and marketing technology to ensure we continue to win where buying decisions are made. This position works closely with brand marketing specialists, a sales enablement marketer, an in-house creative team, and outside vendors, allowing the Growth Marketing Manager to focus on strategy, campaign performance, optimization, and growth.
Key Responsibilities
Demand Generation & Campaign Management Develop and execute multi-channel lead generation campaigns. Manage paid search, local search, email, social media, and digital advertising initiatives. Optimize campaign performance to improve lead volume, conversion rates, and ROI. Partner with sales and operations teams to improve lead quality and conversion. Digital Marketing & Local Growth Drive local market visibility through SEO, Google Business Profiles, reputation management, and content initiatives. Identify opportunities to increase organic traffic, local search rankings, and customer engagement. Support market-specific campaigns that strengthen local brand authority. Marketing Automation & Analytics Monitor lead flow, attribution, and campaign performance across marketing channels. Partner with CRM and sales enablement teams to improve automation and reporting. Develop insights and recommendations that improve marketing effectiveness and business outcomes. Content & Brand Support Collaborate with internal creative resources on campaign assets, landing pages, videos, social content, and sales support materials. Ensure campaigns align with brand standards and messaging.
Qualifications
Required 5+ years of experience in growth marketing, demand generation, digital marketing, or performance marketing. Experience managing Google Ads and digital lead generation campaigns. Strong understanding of AEO, SEO, conversion optimization, and marketing analytics. Analytical mindset with a passion for testing, optimization, and continuous improvement. Preferred Experience in B2B services, field service, facilities, trades, or multi-location organizations. Experience with Google Business Profiles and reputation management programs. Familiarity with Zoho CRM, BirdEye, Google Analytics, and AI-enabled marketing tools. Success Measures Growth in qualified leads and marketing-sourced opportunities Improved conversion rates and campaign ROI Increased local search visibility and website engagement Improved marketing attribution and reporting Scalable campaign frameworks that can be deployed across multiple brands Why Join Unlimited Service Group? You’ll help build the next generation of marketing for a growing portfolio of industry-leading foodservice equipment service companies. This is an opportunity to shape growth strategy, leverage modern marketing technology and AI, and make a measurable impact on revenue and market expansion.