Google Ads & Merchant Center Specialist (Ecommerce Audit + Campaign Restructure) - Contract to Hire

We’re hiring a Google Ads + Merchant Center specialist to audit, clean up, and properly restructure our current setup for a growing ecommerce brand (Olaroma). The account is active, but the structure isn’t optimized. We currently sell: - Entry-level ultrasonic diffusers - Premium cold-air diffusers - Scent oils (repeat purchase product) Right now, these are not cleanly separated across campaigns and feed structure, which is limiting Google’s ability to learn, segment users, and optimize performance. We need someone who can step in and organize this properly; by product type, intent, and customer behavior. Scope of Work (Initial Project) - Full audit of Google Ads + Merchant Center Clean up and restructure: - Performance Max campaigns - Shopping campaigns - Asset groups (remove overlap, simplify structure) Properly segment products into clear groups: - Ultrasonic diffusers (entry-level buyers) - Cold-air diffusers (premium buyers) - Oils (repeat / lower-ticket / supporting product) Improve product feed structure: - Product types - Titles - Categorization Align campaign structure with: - price tiers - buyer intent - purchase behavior - Identify inefficiencies and wasted spend - Recommend changes before implementation Deliverables - Clear audit summary (what’s wrong + why) - Clean, simplified campaign structure - Proper product segmentation strategy - Updated feed logic (if needed) - Implementation plan (reviewed before going live) - Notes on what to monitor post-launch Nothing goes live without approval. What We’re Looking For - Strong experience with Google Shopping + Merchant Center - Proven ability to clean up and restructure ecommerce accounts Understands how to separate: - high-ticket vs low-ticket products - one-time vs repeat purchase products Experience structuring campaigns around: - intent - product category - pricing tiers - Can clearly explain strategy and decisions - Comfortable working in Shopify environments Not a Fit If - You run generic “one campaign for everything” setups - You don’t actively work inside Merchant Center - You rely fully on automation without structuring inputs - You can’t explain why segmentation matters Opportunity After This If the restructure is done well: - Ongoing optimization work - Expansion into Meta / TikTok - Long-term collaboration across multiple growth channels