Global Media Lead
Contract: Global Media Lead Location: United States (Remote) Hours: Must be available during East Coast business hours About The Role Our direct entertainment client is seeking an experienced Media Lead to join our Global Media team. This individual will play a critical role in leading media strategy, planning, and execution across a portfolio of media campaigns. The ideal candidate brings deep media expertise, strong strategic thinking, exceptional attention to detail, and a passion for music, culture, and innovation.
Responsibilities
- Lead and manage the day-to-day execution of media campaigns with a primary focus on music marketing initiatives.
- Partner closely with clients media agency of record to develop integrated media plan recommendations spanning tactical media investments and high-impact custom activations.
- Oversee campaign execution and performance, ensuring programs launch successfully and deliver against established goals.
- Analyze campaign results and develop clear, actionable reporting that highlights key insights, learnings, optimization opportunities, and strategic recommendations.
- Collaborate cross-functionally with marketing, brand/creative, strategy, and agency partners to ensure cross functional alignment on all campaigns.
- Serve as a resource and thought partner to junior team members, providing guidance and support throughout the planning, execution, reporting, and optimization process.
- Provide oversight of campaign performance reporting and collaborate across teams to ensure learnings and best practices are captured and shared.
- Balance big-picture strategic thinking with an ability to dive into the details when needed.
- Stay informed on emerging media trends, Gen Z behaviors, platform innovations, and cultural moments relevant to client.
Preferred Qualifications
- 7+ years of media planning, strategy, and buying experience within a media agency environment or on the client side.
- Experience working across all media channels, including digital and traditional media. Strong digital media expertise and knowledge of social media platforms is expected.
- Creative problem solver with a proven ability to develop high-level media strategies and implement innovative ideas that drive measurable results.
- Excellent written, verbal, and presentation skills, with the ability to communicate effectively across multiple stakeholder groups.
- Strong analytical mindset with experience interpreting campaign performance data and translating findings into actionable recommendations.
- A collaborative, consultative approach and willingness to challenge the status quo.
- Ability to multitask in a fast-paced environment while effectively managing timelines and competing priorities.
- Highly organized, detail-oriented, and capable of working autonomously in a deadline-driven environment.
- Passion for music, entertainment, culture, and the evolving media landscape.
- Experience working within the music, entertainment, live events, or broader cultural marketing space.
- Experience supporting global or multi-market campaigns.
- Familiarity with streaming, media and entertainment focused marketing ecosystems is a plus.