General Manager – B2C SaaS (Fully Remote)
Role Overview The General Manager will play a critical leadership role across revenue growth, product development, operations, and company scaling initiatives. This position is ideal for someone who thrives in small, startup-like environments, enjoys solving complex business challenges hands-on, and has proven experience scaling SaaS businesses. The role offers a unique opportunity to work directly with the CEO, influence company strategy, and potentially grow into a future CEO position. Revenue & Growth (Primary Focus) Drive sustainable revenue growth across B2C SaaS and self-serve B2B products Lead growth initiatives related to: Product-Led Growth (PLG) Marketing-Led Growth Customer Acquisition Retention & Monetization Optimize and scale growth channels, including: Affiliate Marketing Communities Organic Acquisition Product Conversion Funnels Partner closely with Product and System Operations teams to enhance user experience and improve growth metrics Analyze product and business performance data to identify new growth opportunities and improve decision-making Leadership & Operations Oversee company operations, workflows, automations, and scaling initiatives Collaborate effectively with technical leadership and engineering teams Support operational excellence across departments Help build scalable systems and internal processes to support company growth Contribute to strategic planning and execution alongside the CEO Support hiring and team expansion initiatives as growth targets are achieved Required Experience Experience in B2C SaaS (preferred) or B2B SaaS with strong Product-Led Growth (PLG) Experience with self-serve subscription-based products Strong understanding of PLG environments where users sign up, test via free trials, and purchase independently Experience scaling startups or autonomous business units Scaling Experience Scaled teams from approximately 10–20 to 30–40+ employees Supported ARR growth. Technical & Leadership Fit Comfortable working closely with engineering and technical teams Strong communication with technical stakeholders and customers Hands-on, ownership-driven mindset Comfortable in lean, fast-paced startup environments We're Looking For Someone Who Is proactive and execution-oriented Solves problems directly and takes initiative Balances strategic thinking with hands-on execution Understands sustainable company growth
Compensation
Competitive base salary Performance-based bonus structure (OTE) Location Preferred: Eastern Europe South Africa Also open to candidates aligned with European time zones
Requirements
Fluent English communication skills (C1+) Strong leadership and operational capabilities Experience in PLG-led SaaS environments Ability to collaborate cross-functionally Why Join Us? Direct mentorship from experienced leadership Clear path toward a future CEO role High-impact role influencing company growth and strategy Strong performance-based earning potential