Full-Time Marketing Manager (PPC + Meta Ads + Social Media)

Overview

We are seeking a dynamic and results-driven Full-Time Marketing Manager specializing in PPC (Pay-Per-Click advertising), Meta Ads (Facebook and Instagram advertising), and social media marketing. In this role, you will craft compelling digital campaigns, optimize ad performance across multiple channels, and elevate our brand presence through innovative social media strategies. Your expertise will help drive traffic, generate leads, and boost sales in a competitive online landscape. Join us to lead impactful marketing initiatives that energize our brand and deliver measurable results! Duties

• Develop, implement, and manage targeted PPC campaigns across platforms such as Google AdWords and Bing Ads to maximize ROI and meet campaign objectives.
• Create engaging Meta Ads campaigns on Facebook and Instagram, leveraging audience insights to optimize reach and engagement.
• Manage social media channels by curating content, scheduling posts, and engaging with followers to build a vibrant online community.
• Utilize marketing automation tools to streamline campaign workflows, track performance metrics, and nurture leads through email marketing and drip campaigns.
• Conduct comprehensive research on industry trends, competitor strategies, and target audiences to inform campaign planning and content creation.
• Analyze campaign data using Google Analytics and other analytics tools to measure success, identify opportunities for improvement, and report on key performance indicators.
• Collaborate with content creators, designers, and product teams to develop compelling content marketing strategies that support multichannel marketing efforts.

Qualifications

• Proven experience managing PPC campaigns with a strong understanding of Google AdWords, Facebook Advertising, and Meta Ads platforms.
• Proficiency in social media marketing tools such as Facebook Business Manager, Hootsuite or Sprout Social.
• Familiarity with digital marketing concepts including SEO (Search Engine Optimization), performance marketing, B2B marketing, e-commerce strategies, and marketing automation platforms.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for creating visual assets; knowledge of WordPress, HTML is a plus.
• Strong analytical skills using Google Analytics, analytics dashboards, and reporting tools to interpret data effectively.
• Excellent copywriting skills for creating persuasive ad copy and engaging social media content.
• Ability to manage budgets efficiently while optimizing ad spend for maximum impact.
• Knowledge of print advertising is a bonus but not essential; a passion for research and continuous learning is highly valued. Join us as a Full-Time Marketing Manager to lead innovative digital campaigns that captivate audiences and drive business growth!

Pay: $30.00 - $34.30 per hour Work Location: Remote