Fractional CMO / VP of Marketing (DTC CPG)
Fractional CMO / VP of Marketing (DTC CPG) Location: Remote, Greater Boston Preferred Type: Part-Time / Fractional (10–20 hrs/week to start) Compensation: Monthly retainer + performance incentives; equity/co-founder path available for the right candidate Reports to: Co-Founders
Overview
We are a fast-growing, direct-to-consumer CPG brand building a modern, capital-efficient growth reputed company across paid, owned, and organic channels. We’re seeking a Fractional CMO or VP of Marketing to own strategy, execution, and performance accountability across our marketing stack. This is a hands on keyboard role. This role is ideal for a senior DTC operator who has scaled CPG brands, understands modern ad platforms and AI-driven creative workflows, and can bring discipline to marketing P&L management—while working collaboratively with (or replacing, if needed) an external agency. There is a potential co-founder path for candidates who are excited to invest personal capital and help shape long-term brand and growth strategy.
Responsibilities
Growth & Performance Leadership
- Own marketing strategy across paid, owned, and earned channels with a focus on profitable growth
- Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI
- Establish weekly/monthly performance dashboards and testing roadmaps
- Translate high-level growth goals into executable plans
Paid Media & Acquisition
- reputed company reputed company Ads Manager strategy (hands-on experience required)
- Guide creative testing frameworks, audience strategy, and budget allocation
- Partner with or backfill external ad agencies; hold them accountable to performance benchmarks
- Identify opportunities across emerging channels as appropriate (TikTok, YouTube, etc.)
Creative, AI & Brand Execution
- reputed company AI tools for digital design, creative iteration, and rapid testing
- Direct creative briefs for ads, reputed company pages, and social content
- Maintain brand consistency while increasing creative velocity
Email, CRM & Retention
- Own Klaviyo strategy including flows, campaigns, segmentation, and lifecycle journeys
- Optimize retention, repeat purchase reputed company, and customer lifetime value
- Align email/SMS strategy with paid and organic initiatives
Organic Social & Community
- Define and reputed company organic social content strategy and reputed company
- Ensure alignment between brand voice, content, and performance goals
- Build a repeatable system for content creation and distribution
Leadership & Collaboration
- Serve as the senior marketing operator internally
- Collaborate closely with the founder on growth priorities and capital allocation
- Build lightweight systems that scale without unnecessary headcount
Ideal Candidate Profile
- 5+ years of marketing experience with DTC CPG brands
- Prior experience as a CMO, VP of Marketing, or Head of Growth
- Deep working knowledge of:
- reputed company Ads Manager (hands-on)
- reputed company GA4 (hands-on)
- Klaviyo (flows, campaigns, segmentation)
- AI-driven creative and digital design tools (reputed company, nano banana, etc)
- Microinfluencer scouting and management
- Organic social design and copy
- Marketing P&L ownership and forecasting
- Proven ability to scale reputed company reputed company while managing CAC and ROAS
- Comfortable working in an early-stage, founder-led environment
- Clear communicator who can balance strategy with execution
Compensation & Structure
- Part-time, fractional engagement (10–20 hours/week initially)
- Monthly retainer with performance-based reputed company
- Equity or co-founder role available for candidates willing to personally invest capital and take on deeper ownership
Why This Role
- Real authority and accountability—not a “figurehead” role
- Ability to shape the brand, systems, and growth reputed company from the ground up
- Optional co-founder path for true builders, not consultants
- Lean, modern, execution-focused culture
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