Fractional CMO – Growth Marketing/UA Focus
Job Description:
- Growth Marketing Strategy & Analytics
- Implement predictive channel-level unit economics as the basis for daily budget decisions.
- Establish end-to-end funnel metrics from creative to activation (product, market, segmentation, monetization).
- Keep weekly transparency: dashboard, test status, next steps.
- Run a tight loop: hypothesis → test → insight → decision.
- Standardize experiments (metric, budget, kill criteria, deadline, go/no-go).
- Attribution stack, identify where attribution breaks, and create a plan to fix it (with a timeline to reach 85%+ coverage).
- Manage spend across Google/Meta and other channels through the predictive ROI model.
- Audit and restructure the team: ownership areas, KPIs, output-per-person.
Requirements:
- B2C subscription scaling track record with personal accountability (MRR scale-up).
- Strategic + hands-on: comfortable in ad platforms and data, fast iteration, strong ROI discipline.
- Technical depth: events/pixels, data pipelines, attribution stacks, integrations.
- Experimentation-first: high testing velocity, strong learning loop, competitor awareness.
- Cross-functional mindset across marketing × product × engineering.
Benefits:
- JobHire is mission-driven, fast-growing, and profitable global company.
- Amazing opportunity to scale-up business growth, improving people’s careers and lives.
- Brilliant team of the strongest A players from McKinsey, Nexters, Gett, Glovo.
- Great opportunities for growth.