Fractional Chief Marketing Officer / Fractional Marketing Director
About the position We are a growing home services / contracting company building a strong digital-first brand and lead generation engine. We already have a virtual marketing team in place handling execution across SEO, PPC, social media, and creative. We are looking for a Fractional CMO / Senior Marketing Leader to come in part-time and raise the bar—providing strategic direction, tightening systems, cleaning up campaigns, and guiding the team with higher-level experience. This is not an execution-heavy role. Your value is in leadership, clarity, prioritization, and performance optimization.
Responsibilities
- Review and refine the overall digital marketing strategy
- Ensure alignment between SEO, PPC, paid social, and organic social efforts
- Help prioritize initiatives based on ROI, speed to impact, and scalability
- Translate business goals into clear marketing KPIs and roadmaps
- Oversee Google Ads strategy (search, local services, retargeting)
- Review keyword strategy, account structure, budgets, and conversion tracking
- Provide guidance on scaling profitable campaigns and cutting waste
- Support Facebook/Instagram lead generation strategy and funnel quality
- Guide SEO strategy (local SEO, content, authority building)
- Review keyword targeting, content plans, and on-page optimization
- Ensure SEO and paid search efforts complement—not compete with—each other
- Act as a senior leader to an existing marketing team (VAs / specialists)
- Identify gaps in skill sets, workflows, or execution quality
- Improve SOPs, reporting, accountability, and communication
- Mentor team leads without micromanaging
- Help define clear reporting dashboards and performance reviews
- Ensure leads, CPL, CAC, and ROI are clearly tracked and understood
- Create feedback loops between marketing, sales, and operations Requirements
- Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader
- Strong command of Google Ads (non-negotiable)
- Solid understanding of SEO, paid social, and lead generation funnels
- Experience working with contracting, home services, trades, or local services businesses (highly preferred)
- Experience leading or overseeing remote or virtual marketing teams
- Ability to simplify complexity and focus teams on what actually drives results Nice-to-haves
- Has worked with small to mid-sized service businesses ($1M–$10M+ range)
- Comfortable stepping into imperfect systems and improving them
- Strategic thinker who is still practical and ROI-driven
- Communicates clearly and confidently with leadership and execution teams
- Understands local lead gen, urgency-based buyers, and competitive markets Benefits
- Flexible work from home options available.
Apply To this Job Company : Taskium Salary : Work from home