Field Engagement Manager
At Curana Health, we’re on a mission to radically improve the health, happiness, and dignity of older adults—and we’re looking for passionate people to help us do it. As a national leader in value-based care, we offer senior living communities and skilled nursing facilities a wide range of solutions (including on-site primary care services, Accountable Care Organizations, and Medicare Advantage Special Needs Plans) proven to enhance health outcomes, streamline operations, and create new financial opportunities. Founded in 2021, we’ve grown quickly—now serving 200,000+ seniors in 1,500+ communities across 32 states. Our team includes more than 1,000 clinicians alongside care coordinators, analysts, operators, and professionals from all backgrounds, all working together to deliver high-quality, proactive solutions for senior living operators and those they care for. If you’re looking to make a meaningful impact on the senior healthcare landscape, you’re in the right place—and we look forward to working with you. For more information about our company, visit CuranaHealth.com.
Summary
The Curana Health Marketing Team is hiring a Field Engagement Manager to help empower our field-facing teams, including Community Engagement Managers, Directors of Clinical Operations, and community partners—to drive patient growth and strengthen family engagement across our senior living communities. This is a highly visible role at the intersection of marketing, operations, and community engagement. You’ll play a key role in scaling programs that directly impact patient growth and the family experience across Curana Health communities. Essential Duties & Responsibilities In this role, you will serve as the primary marketing partner to the field—owning core programs, building scalable tools, and ensuring teams are equipped to execute effectively at the community level. You will report to the Resident Engagement Lead and collaborate closely with Partner Success, Marketing, and Operations. Own and evolve the in-building marketing toolkit, including digital and print materials, family event collateral, and scalable templates. Build and manage a family communication program across email, SMS, and patient portals, including nurture and event-driven campaigns. Support and onboard Community Engagement Managers (CEMs) on marketing best practices and execution. Identify and scale best-performing strategies across communities. Track and report on field engagement and growth KPIs in partnership with Partner Success and Operations. Partner with creative teams to ensure high-quality, consistent brand execution across all community-facing assets.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). 4–7 years of experience in field marketing, community marketing, or marketing operations, ideally in healthcare, senior living, or multi-site environments. Experience developing multi-channel communication programs, including email, SMS, and digital platforms. Ability to create and manage marketing collateral for distributed, field-based teams. Strong project management skills, with the ability to manage multiple stakeholders and priorities. Excellent written communication skills, with the ability to connect with families and community staff. Empathy for field teams and an understanding of community-based or clinical environments. Willingness to travel up to 25% for community visits and team collaboration.