Entry Level Marketing Lead – College GTM Strategy

Job Description:

• Build and scale the entire ambassador program from practically zero to nationwide.
• Recruit top-tier ambassadors across major universities using social channels, student org networks, influencer outreach, campus partnerships, and in-person activation.
• Travel (as needed) to major campuses to launch programs, run activations, test playbooks, and measure results.
• Recruit high-quality ambassadors across top universities through social channels, student orgs, influencer outreach, physical presence, and campus partnerships.
• Lead on-campus and digital strategies to drive massive student signups (QR code campaigns, tabling kits, club partnerships, dorm outreach, etc.).
• Design high-conversion strategies, assets, challenges, and incentives to help ambassadors maximize student signups.
• Build an engaged ambassador community (Slack/Discord) with weekly touchpoints, leaderboards, competitions, and spotlights.
• Manage weekly growth experiments across campuses and use data to iterate.

Requirements:

• 1–3 years experience in student marketing, ambassador programs, college growth, or community building.
• Deep understanding of college culture — ideally a recent grad or someone who has led campus programs before.
• Proven ability to build and scale operational systems with lots of moving parts.
• Strong communicator who’s high-energy, organized, and biased toward action.
• Experience working with student creators, influencers, or ambassador cohorts is a big plus.
• EdTech or consumer app growth experience preferred, but not required.

Benefits: