eCommerce Performance, Experimentation Analyst
Job Description:
- Drive Google Analytics 4 (GA4) implementation, ensuring data accuracy, consistency, and reliability across all eCommerce properties
- Build, maintain, and optimize eCommerce funnels, dashboards, and reporting frameworks
- Troubleshoot tracking issues and partner with developers to resolve discrepancies and gaps in data
- Analyze end-to-end eCommerce funnel performance to identify trends, drop-off points, and opportunities for improvement
- Translate data into clear, actionable insights that directly inform prioritization and roadmap decisions
- Proactively identify opportunities to improve conversion rate (CVR), average order value (AOV), and overall revenue
- Design, support, and analyze A/B and multivariate tests to validate optimization opportunities
- Communicate insights, test results, and opportunity areas to cross-functional stakeholders including Merchandising, Marketing, Operations, and Technology
Requirements:
- 3+ years of experience in digital analytics, with a strong focus on eCommerce performance
- Hands-on expertise in Google Analytics 4 (GA4), including implementation, troubleshooting, and funnel analysis
- Strong experience designing, executing, and analyzing A/B tests
- Strong understanding of eCommerce metrics (CVR, AOV, revenue, funnel performance)
- Proven ability to translate data into actionable insights and business recommendations
- Experience working with developers and UX teams to implement tracking and site enhancements
- Strong communication skills with the ability to present insights and test results to non-technical stakeholders.
- Must be authorized to work in the US without sponsorship.
Benefits:
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements